If you've ever stepped into a high-quality retail space, you'll have noticed that it seems to serve all your needs. Products are easy to find, there's plenty of space, and everything is arranged in an aesthetically-pleasing way.
It's important to note that none of this is by accident. The chances are that whatever store you found yourself in had given significant thought to layout to encourage sales. Practical things, like keeping special offers near the door and keeping everything well-lit can all make a big difference to the overall performance of the retail business.
In this article, we're going to take a look at how zoning and other tricks can dramatically improve your sales performance and maximize conversions. Let's take a look.
The Benefits Of Zoning
The basic idea behind zoning is to create flow in your store. You want it to all make sense as customers move through to encourage them to explore the items that you have on offer more deeply. Stores should encourage people to come through the entrance and go through further into the shop.
One of the most popular strategies that stores use is to put seasonal items at the front to encourage people to come in, and then lead them naturally on to other products behind. So, for instance, if you run a fashion store and it's springtime, it's good practice to put summer items up at the front. People will walk by and think to themselves, "oh, I need a pair of sunglasses for my summer vacay."
The great thing about zoning is that it's practically free. You don't have to spend money on new fixtures and fittings. It's all about using creative retail design.
Use Good Lighting
Zoning isn't the only important technique that you need to consider - lighting matters a lot too.
Next time you're in a successful retail store, take a look around at the lighting setup. What you'll notice is that retailer light products from multiple angles using a variety of carefully-positioned spotlights. The purpose of this is to ensure that the products are lit evenly across their surface, eliminating shadows. Recessed lights are a great way to create an abundance of light in the store as a whole, making it easy for customers to move from one section to another.
You can also use light to guide customers in the direction you want them to go. People will naturally move from low-light areas into those that are well lit.
Boost The Appeal Of Your Flooring
The type of floor you choose for your retail store can have an enormous effect on how you're perceived. People don't want to experience the same drab, generic, and clinical retail experience in every store. They want to feel as if they're at home and you're welcoming them in.
Hardwood floors with an acrylic finish not only look great but will stand up to the wear and tear of the retail environment just as long as standard vinyl-covered concrete.
If you run a boutique store, you can also experiment with more exotic materials, like bamboo.