What is a signature program?
A signature program is a unique process that gets results for a specific problem. It can be any of the following:
- A "how to" system or process you have developed that can help your clients achieve a set of pre-defined outcomes.
- A solution you've discovered from your own life experience (something you've overcome personally or professionally).
- The knowledge and expertise you've gained from years of working / studying in your industry.
Think of a process you've used in the past to solve a specific problem, either for yourself or for past clients. You can package this process up into a step-by-step signature program that you can then teach to others.
Why build a signature program?
A signature program is a great way to build your business, whether you're a coach, a consultant or a service-based business owner. Here's why:
(1) showcase your expertise
As your customers use your program to achieve results, this builds your reputation as an expert in your niche. Even those who haven't taken your program will see you this way, as more and more people share their success stories.
(2) Stop trading time for money
With a signature program, you'll be able to charge for delivering results, instead of by the hour. This means that your income won't be limited by the number of hours you have available to work with clients.
(3) Build your brand
Your program will become synonymous with you and your business. You'll have this one specific tool that's wildly successful, and this will not only boost your brand among your audience, but also help you reach new audiences who can benefit from your expertise.
(4) Expand your business
Once you have your first signature program in place, you can expand into other areas, either by creating other programs to meet the needs of your market, or by offering other products and services related to your core offer.
How to create a signature program
(1) Identify your signature process
Start by identifying something you know how to do well. For example, a system you've used in the past to solve a specific problem for yourself. Analyse how you did it step-by-step. Map out these steps and plan how you'll teach each one to your audience.
(2) Find your market
Whatever your niche, there are people out there who can benefit from your program. I strongly believe that no business idea is too small, too niche, or too unusual to create massive success.
Your current audience, or a segment of your audience, may be a perfect fit for your signature program. If that's the case, great! Your current audience already knows, likes and trusts you, and they'll be the most ready group of people to purchase your program.
On the other hand, you may need to find a totally new audience. Don't let this discourage you. It could be a great opportunity to expand your business and try out new markets.
(3) Create content for your program
Decide on the right format for your audience. Do they prefer watching videos, or listening to audios? Or do they learn best from a combination?
In addition to the main program, you'll also need to create supporting materials such as workbooks or slide decks.
It's important to give your participants some work to do as they go through the program. This will consolidate their learning and help them achieve the desired results.
(4) Create a marketing strategy
Choose marketing methods that will allow you to reach your audience and put your program in front of them. Creating a compelling marketing message is crucial during this phase, as well as communicating the unique benefits of your program to your target audience.
(5) Implement and follow up
Once people start signing up to your program, be sure to keep in touch with your participants. Follow up with them to make sure they have everything they need to go through the program and achieve the expected results.
You'll also want to ask for feedback so you can improve your program for the next round of participants.
Don't forget to make your own observations about what has or hasn't worked well in the program. This will enable you to fine-tune your program and make it better.
...finding out more about creating your signature program? I've got a great free resource for you here: