The importance of creating a good website in the current digital age cannot be ignored. If you do not have a striking website, which works well and loads fast, you are going to struggle to stand out from the competition.
There are a lot of different elements that go into creating the perfect website. A digital agency will have a wealth of experience and knows how to create websites that are impressive on the eye and easy to navigate. In this post, we are going to deal with the latter. Read on to discover some top website navigation tips.
Ensure the menu is centre stage
The user should never have to go searching for the menu! It should be where it is expected, or at least in a place where it is immediately visible and commands attention. You have no doubt heard the saying that if something is not broke then you should not fix it, and this certainly applies when it comes to the positioning of your menu on your business website. There is no need to try and think outside of the box with every element of your site.
Plan user journey to sale
When it comes to the navigation of your website, the best digital agencies will plan the user journey to the sale. You need to look at the order of the website and ensure that it is mapped out effectively. For example, a menu order that is generally successful is about us, followed by services, clients, then a blog, contact information, and finally a free demo. This way, you show customers what you do, followed by proof of your satisfied clients, after which you provide free advice to follow, and then how to get in touch and get something for free. This follows the natural path to a sale.
Don't overcrowd the menu
If you incorporate too much information or too many headings you are only going to make the menu look messy and make it difficult to navigate. Seeing about 30 headers can be a big turn-off visually and is never advised.
Create an easy path to each page
Last but not least, the best web design agency will ensure that there is an easy path to every page on your website. They will design your website so that any page is only a few clicks away to find, never more.
So there you have it: some useful tips to ensure that your website is easy to navigate and works well. If you follow the advice that has been presented above, you will have no trouble ensuring your website has a good flow and that the navigate is effective.