The cycle of going nowhere
I've been there. So I can totally sympathise. And here's what I'm talking about.
You have an idea you want to try. This could be anything from a blog post, a new offer, a social media post, a new Instagram strategy, a Facebook Live, a YouTube video, a webinar, etc. It doesn't matter what it is. It's the same cycle.
You're all fired up. You execute it like a pro. You sit back and wait for the magic to happen.
Tick tock. Tick tock.
Crickets. Nothing. Zilch.
When you don't get immediate results, or a gazillion likes and comments, you're convinced that whatever you've just done hasn't worked.
Maybe you've done it wrong. Maybe there's a secret ingredient you're missing. Maybe there's something the "gurus" are not telling you. Whatever. You decide that "It doesn't work for me."
So you immediately jump onto the next thing. You try something else. Same thing. No results. No feedback. No likes. No comments. Nobody's taking any notice of you.
So you try the next thing, and the next thing, and the next thing. And you're going nowhere fast.
I call this the space hopper approach. Remember space hoppers? Google them if you don't know what they are.
You can't run your business on a space hopper
Bouncing around on a space hopper is fun and all, and you may feel like you're doing something and going somewhere. But while you're trying to balance yourself holding on to those cute space hopper ears, you can't focus on anything. You're just trying to stop yourself from falling off.
Jumping from one thing to another in your business is equally exhausting and unproductive. It gives you the illusion that you're busy working on your business, when in reality you're just squandering precious time.
So what's the answer?
Stop hopping. Stop dabbling. Dabbling creates self-doubt.
You have to give whatever you're doing enough time to see the first result. This first result will give you the confidence and momentum to go forward. If you change from one thing to another every few days, you'll end up saying to yourself "I'm not cut out for this. Nothing works."
Here's what I want you to do. Decide what you're going to focus on in the next 30 days. Pick one or two things that you're going to do, and complete.
Whether it's adding 100 subscribers to your email list, or write a blog post every week, or reach out to one person every day, or seek out guest post opportunities... be specific and write it down.
Then, here's the important part... Stick at it. Show up every day. Put yourself out there. Spread your message. Do it because you're passionate about what you do, not because you need external validations. Don't give up after 2 days because you're not getting new subscribers, likes or comments. Those will come, but only if you're consistent and persistent.
(By the way, likes and comments are nice, but they don't automatically translate to sales and clients. But that's for another post.)
Go on, pick something. And stick at it for the next 30 days. I'm standing by to cheer for you.