As a business, you know that the most important part of any company is its clients. If you don't have clients, you don't have a company, and it is just this simple. It doesn't matter what the reason is, you need clients for your business to run. So, not only do you need to focus on keeping the clients that you already have, but you also need to work on getting more clients. How do you do this? We're glad you asked.
Keep Up With Competitors
You are only going to see new customers if you keep your company competitive. By this, we mean that you should be studying the other businesses in the same industry as you and seeing what you can do to keep up with them. For example, if your prices are significantly higher than theirs, you are only going to see few, if any new customers coming your way. This is going to be bad for you, and if you don't do something about this soon, you are also going to be losing the customers that you do already have.
So, if you find that your competitors are offering prices that are lower than yours, you are going to need to slash your prices. We know that this is difficult and that you set your prices the way you do so that you can ensure you make a profit. However, you also need to think about your customers and what is going to attract them. It could even help if you lower the prices enough so that you will still turn a profit even if it doesn't line up with everyone else on the market.
Word Of Mouth
You should never underestimate the power of word of mouth. People are likely to trust companies that other people they know and love have already been to. So, here is where it is important to keep your existing customers happy in order to get more clients.
When you provide a good service, your clients will discuss this with the people that they know such as friends or family. This is actually where a lot of referrals come from, and this is why it is so important. It is much easier to trust a company when someone you know trusts them already. So, it's not just about marketing your business to strangers, it's about making sure word of mouth is excellent.
Hit A Tradeshow
A tradeshow is a great place for you to get new ideas and get more interest for your business. People who head to trade shows will be able to gain more support than companies who don't. This is because other businesses can see what you have to offer, and can offer partnerships and other kinds of deals with you. You might find, that if you do join another company, you will gain the customers of the business you have joined with. Or, even if you don't and another business likes what they see, they might be able to recommend you to some of their clients for the future.
At a tradeshow, you will be given the opportunity to leave your mark on the industry. You can do this by giving away free merchandise which will help people to remember your company long after the show. If you think that this is something that you would be interested in you can always look at a company like Dynamic Gift to sort out your order for you. These could be things like t-shirts, lanyards, buttons and so many other choices.
Keep Your Customer Service Excellent
Customers care about customer service above everything else. So, for this reason, you need to make sure that your customer service is on point, all day, every day. There are a number of ways that you can do this, and one of these is to look at your response times. Your customer should not be waiting for days to hear from you after they have contacted your company. You also don't want it to be the case that your clients are on hold for over three hours at a time trying to speak to someone from your customer services department.
If this is happening in your business, there is no way that you are going to be able to get new clients. They are going to hear about this negative aspect of your business through things like reviews, and choose a business that can provide them with the right services with excellent customer service to go with it.
Or, you can make sure that your customer service team don't sound like robots. By this, we mean you should train all of your staff to be as friendly and helpful as possible. If you have staff who are being rude to customers, not only are you not going to see any new business, you likely are going to lose some that you already have.
People love a bargain, and if you offer a good enough one, people are going to flock to your business. For example, you might want to think about having an introductory offer attached to your business to give people an incentive to sign up. You can do something like join now and get X amount off. This is the type of thing people like to see, and it is what attracts them to a new company. You are going to see your client numbers soar if you make something like this happen.
Starting a blog is always a good way to make something known, and as a business, you should be taking full advantage of this. You can hire someone to run your blog for you if you don't have time but make sure that it is all relevant content. People can come across and share your blog which means that it will be reaching people far and wide. This is the kind of thing you need to drive people towards your business.
Get On Social Media
Or, if a blog doesn't interest you, you should at least make sure that you have a page on all the main social media networks. These include Facebook, Twitter, and Instagram. By having these pages, you are able to update your customers on everything that is going on in your company. Don't forget, in this day and age social media is a key tool in making sure that your business is known. When your existing customers share this page, it is going to be seen by millions of people. This again goes back to the good word of mouth point that we were making earlier because if they like your business, they are going to share it online.
Marketing Is Key
The way you market your business is going to be vital to attracting new customers. Online and offline marketing are both going to be needed for this task to be completed. Flyers, billboards, leaflets, posters and all of the other traditional marketing methods that you can think of are going to be a lifesaver in this scenario. You can have people distributing these on the streets, and you might think that this form is marketing is dead, but it is very much alive.
You should also be watching things like online marketing. Create ads, create guest posts for other people's blogs, there are endless things that you can do to get your company known online. Remember, most people spend their time on their phones nowadays, so even though offline marketing is going to be crucial, online marketing is just as important to gain you some new customers.
Create Business Cards
The final thing that you can do to bring new customers to your company is to create business cards. You don't want to go crazy with colours and fonts, you just want a professional looking business card that you can hand to people once you have been talking with them. This will make them more likely to remember your business, and even if they don't, if they need a service that you provide and they find a card in their bad or pocket, they are more likely to call you than to search for another number.
Your business card should have your name, your number and your work location on it so that potential clients can contact you and find you easily. If your business card does not have these things on it, then it is not going to be very effective, and people are not going to respond well.
We hope that after reading this article, you have some more information about how to get more clients. If you use these tips, you should see that your client numbers rocket quite literally as soon as you begin. Don't forget though, that while you are trying to win new customers, it is important that you aren't stepping on the ones you already have to do this. Because even if you do succeed, it might not be enough to replace what you lost in the process.