The eCommerce market is one of considerable size and a vast amount of competition. Ensuring that your company is outperforming the competition is essential. While it may seem quite challenging to compete with the more prominent brands out there, it is, in fact, relatively simple.
Today we are going to be examining simple tips to give your eCommerce company the boost it deserves.
Virtualize Your Product
It may come as a surprise, but the biggest issue for eCommerce stores is checkout abandonment.
Checkout abandonment is something that we have all been guilty of at one time or another, but it may shock you to find that the abandonment rate for online retailers is on average 67.91%.
Many people will probably ask why this number is so high and is there any way to fix it. Well, yes, there is a way to fix it, and it is simpler than you think. The reason for the abandonment of the trolley at the digital checkout is generally down to unsurety.
The issue with online purchases is not being able to view the whole product. The answer to this is, of course, virtualize the product. While virtualization may sound like a Blade Runner concept, it's becoming very prevalent.
The only steps you need to take to do this with your products is to provide a controllable 360-degree image or even a video of the product. Taking simple steps like this can help take your business to the next level.
Build Brand, Not Just A Business
In the world today building just a business will just not cut it. It is vital to create a brand that builds trust and a following for your company.
There are so many businesses now that stand by the same techniques when it comes to selling, and they are failing. With technology being what it is nowadays, consumers want to buy from somewhere that has a personal touch.
Now, building a brand can be tricky, so getting a branding agency on board will go a long way to finding your corner of the market.
It is crucial when building a brand now to let consumers feel like they are a part of it. Reach out to people and find out what they want, when they see it as part of your finished project, you will have earned yourself some loyal customers.
Personalize For The People
The one thing you should always remember is that as an eCommerce brand, you always have the advantage over high street retailers.
While a few years back, the retailers started to push back at eCommerce, there was still no way they could take back the piece of the pie that now belongs to the eCommerce industry. Now eCommerce companies the world over are taking to offering the one thing that high street retailers just cannot.
Offering a personalized experience when it comes to your online shoppers can make all the difference when it comes to reaching new heights. If your store makes recommendations to your customers based on their buying trends, you can be sure they will always return.