In this blog, we are going to take a look at two key website elements: stock photos and white space.
What Are Stock Images?
Stock images are those that are able to be used by anyone who wants to use them, royalty-free. In fact, your web design agency may have used some good quality stock photos on your website already. It is important to understand that you cannot use any image you find online on your own website and marketing, as some may fall under specific copyright laws. Everything on your website falls under the same laws, making it illegal for anyone to copy your content.
Problems can arise if a website is found to have material already copyrighted elsewhere. This can hurt your SEO too. It is possible to use these images if you have permission, however. Permission is usually found in the form of a link or credit for the photographer, or a copyright statement. Without these, you could fall foul of the law. For some images, there will be a fee involved, and this can be high if you want to use a number of different images. To save money, many websites use free stock images, but you and your website designers will need to ensure all the right accreditation is met when you use them. The cost of a fine or a lawsuit will be a lot more than the cost of a good photo.
What About White Space?
Web design make sure that the website you want is created especially for you. It needs to be clear and concise and give your visitors and potential clients the chance to see what you do. But, what about the white space on your page? How is that useful?
For many, the idea that white space is wasted space is a prevalent one, but ask any web design company and the experts will tell you otherwise. Instead, white space is an essential element in any design, allowing you to use what is already there rather than fill the space with lots of colours and images. Although a bright website with images is a good thing sometimes, it isn't always what is required - and the white space behind it all might lend an element of respectability to the look of your web design.
White space actually makes it easier for visitors to read the information on your site, as the eye is 'happier' to read dark text on a light background. This also allows the brain to take in more information, which is ideal when you need your visitors to understand what it is you do. White space can also guide users to the places you want them to go. If you want your customers to read your homepage and then move onto your shop, utilise white space to show people the route to take. The eye is naturally drawn to the white area, so make sure the 'route' is lined with white!