Photo by pxhere.
When we start out, acquiring clients appears to be one of the biggest mountains to climb. Whether you work in marketing, blogging, or you are just beginning, that pressure to get the white client or to get any client can be too much to bear. But when it comes to getting to know your clients and, in fact, marketing their products and services, it's more about the relationship rather than the right tools. With this in mind, how can you make sure you have the right balance of tools and knowledge, but make it work with an effective relationship?
Using Your Credentials To Net The Right Client
While it's not necessarily about having all the tools at your disposal, you still need to know what you're talking about. Ultimately, clients won't bother with you if you don't appear to know what AB Testing is, or have proven experience of nurturing a campaign to completion. If you are wet behind the ears, it's worth starting by promoting your own services, so you can get a true understanding of what is needed to get your product out there. But you still need the credentials behind you. In terms of more niche practices, it's worth going through the bigger establishments, like the University of Southern California, or reputable institutions, because this will look good when pitching yourselves to clients. Granted, it's about the results you net, but in order to get your foot in through the door, you need something on that resume that's worth shouting about.
Be Active In Your Relationship With Them
Gauging the client is difficult. If you are constantly treading on eggshells, for fear of irritating them, you could feel that everything you do is wrong. It's far better to have an active relationship and to be upfront. When working with a client, it's important that you take the "method acting" approach to discover their innermost processes. This also means that, while you need to do enough research upfront, you also have to continue the relationship as you began it. This means you should forever find ways of fine-tuning your relationship. Naturally, as time goes on, you will develop a shorthand. That first month can be tricky, because you're finding your feet with them, and they with you. It's natural for one side to be subservient. But if you are marketing a client's product, they will have to feel like they are in charge. It is far better for you to be the weaker one in the chain because you are working for them. But at the same time, you've got to have limits. As many freelancers will attest, they can only do so many alterations to a campaign, article, or design. And it's important for you to put this in place; because if you don't, they will ask for a million different changes, and it is not worth your while.
Never Be Afraid To Give Honest Feedback
Sometimes you will hit a snag, and it doesn't seem to be working. But when this happens, it's far better for you to be honest, rather than plough through thinking that everything will even out. Giving honest feedback on whether it's in relation to the work, or even the relationship, means that you can take things to the next level, or put your hands up and walk away. Sometimes things are meant to be. And when marketing a product is concerned, you need to get to know your clients inherently by understanding their innermost processes. If you find yourself struggling to work with them because they don't seem compatible with your own ways of working, or even your ethics, it's far better for you to lay your cards on the table and discuss this. Ultimately, they want you to create a product they are happy with, but also, you need to be happy that what you're doing for them is worth putting your name on. You can give feedback throughout the process, or if you feel that it's better to do so after the project is completed, it is your call. Sometimes we have to just grin and bear it because we need the money. But when it comes to working with a client, if you can establish a way of working that is open and honest for both of you, it will set the precedent for the project.
Working with clients in terms of marketing is about establishing that relationship. The tools are secondary, and while you need to have the knowledge, you still have to have those people skills to ensure that you are able to draw from them what they want, even if they don't really know. More than ever, we are reliant on client relationships to get work, but this means we've got to have an effective relationship with them to make it work.