Overwhelm is a real thing when you're running an online businesses. There is always more you could do. More content to create, more things to try, more new fads to check out. More, more, more.
And one of the biggest contributors? Shiny object syndrome.
Every time you're tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you're falling victim to this business killer.
Here's the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you're about to hit your sweet spot. It's true. I've seen it happen time and time again. A new client just begins to make sales, and then out of the blue, the person decides to pivot to a completely unrelated niche.
All that work... just gone.
Don't let this happen to you.
Set clear goals
To overcome shiny object syndrome, you need to gain clarity and focus about your goals. Where exactly are you going? Do you want to build a six-figure coaching program? Earn a living from your blog? Design websites for offline businesses?
Regardless of your business model, if you don't know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you're truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won't earn back its cost if you toss it aside next week for something different.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make a commitment to yourself and your business.
Put on your blinders
If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups. Don't click on ads.
Stay in your lane. Keep your goals in mind and focus on what you want to achieve.