"How do I compete?"
There's something I hear very often, almost on a daily basis, and it's this: "I've just started my business (or I'm relatively new). There are so many other coaches, or consultants, or whatever, who have been around much longer than I have. How do I compete with them? Who would want to work with me when they can work with them?"
Is that something you worry about? Does it make you feel anxious, overwhelmed, or even intimidated? Does it stop you from taking steps to put yourself out there? Or question yourself "Who am I to coach, to teach, to charge for my services?"
You're not alone
First of all... I want you to know that that's very normal. I haven't met anybody who hasn't felt that way when they're new, especially in the online business world. It's so easy to see how everyone else is doing and you start to compare yourself with someone who's been around much longer than you have. But today I want to help you look at things differently.
Think about why you follow someone: Chances are it's more about his/her personality rather than how long they've been in business. And here's what I believe: I believe that there are not really that many people out there with super original ideas or ground-breaking insights. What happens is that each one of us takes an idea and make it our own.
Add your secret sauce
So, with your work and your offerings, you add your own experience, what's worked for you, how you've seen it work for your clients, etc, and you share that with the world. And, and here's the most important part, you share it in a way that only you can. And that's because you're unique. There's only one of you in this world.
From my own experience... there are literally tons of people out there who are doing something similar to what I do, who are helping business owners with their marketing, and sharing marketing insights. So, why do my followers follow me? Why are you reading this on my blog?
It may be because you're a fellow introvert and you feel a certain connection with the calm and relaxed energy that I'm putting out. It could be that you're intrigued by my name, because it's unusual. Or you're a fellow dog lover and you've seen my posts about our dog Polly. Or you quite like my accent. It can be simple things like that.
How I learned to be me
Which reminds me, years ago when I first started, I was quite conscious of my accent because I thought that since I speak English with an accent, people are going to think I'm not professional enough. But then someone told me they actually like the way I speak because it's different and quite charming.
Another thing... again, when I first started, I thought that in order to succeed, you have to be an extrovert and you have to have that bubbly, kick-ass attitude. And so I actually branded my business to have that bold, bright and rockstar persona. But you know what? It didn't work for me because that's not me. That's not who I am. And as a result I didn't feel comfortable promoting my business. And it's interesting how that kind of thing happens at a subconscious level. I probably wasn't aware that I didn't market myself effectively because my brand didn't feel right to me.
When I rebranded to be softer and calmer, to be someone with a quiet sense of authority, it felt totally aligned with my personality. I felt more motivated to promote my business and I naturally started attracting the kind of clients I wanted to attract. Think about it, people who are drawn to your personality will be naturally drawn to you. It's a no-brainer. Why would you want to attract people who are drawn to someone else, while you pretend to be someone else?
There's no-one quite like you
So, I hope this is helping you to look at things differently and given you the motivation and confidence to go out there and just be you. You don't have to compete with those who have been around longer than you. You have the expertise and knowledge in your field, and you just have to go out there and be authentically you, without copying others, without pretending to be someone you're not. You can find your own marketing style and promote your business in ways that make you feel good.
Isn't that liberating?