Learn how to package your knowledge and expertise into a "Yes please!" signature program.

For coaches, service professionals and digital product / course creators

How to go from this...

You don't know how to get clients consistently.

You have no idea how to stand out from the crowd.

You struggle to explain what you do to potential clients.

to results like this.

Let me guess... You're passionate about what you do. You know you can deliver results for your clients. But you have no idea how to charge for your expertise.

Chances are that you're just thinking of charging by the hour, offering an intangible and difficult-to-describe service with undefined results.

It all sounds rather vague and generic.

The bad news is... people don't pay for vague and generic. They pay for concrete and specific results.

Here's the good news... there's a step-by-step process you can follow that will help you turn your superpower into an irresistible signature program that your dream clients can't wait to sign up for.


Nail Your Signature Program

Nail Your Signature Program is an easy-to-follow online training course that will guide you through a step-by-step process of creating and structuring your signature program, so you can package your knowledge and expertise into an offer that delivers results, attract the right clients, and bring in more income.

And if you'd prefer to create a online course or a service package instead of a coaching program, Nail Your Signature Program can do that too!

So, what is a signature program?

A signature program can be any of the following, packaged into a distinct structured process or method, so you can help your clients achieve clearly-defined outcomes systematically and consistently.

A solution you've discovered from your own life experience (something you've overcome personally or professionally).
A how-to system or process you have developed to help your clients achieve a set of pre-defined outcomes.
The knowledge and expertise you've gained from your experience of working / studying in your industry.

How will having a signature program help your business?

A well-structured, results-oriented signature program will help you:

Get more clients:  A signature program can be packaged as a step-by-step process and a variety of tangible products and service, and so it's easier for your potential customers to understand. When people understand what they're buying, they're more likely to buy.

Stand out in your niche: By definition, when you have a signature system, you don't look like everyone else. This makes it more likely for potential customers to notice and remember you. It's also easier for people to refer business to you.

Establish credibility: A signature program is one of the fastest ways to position yourself as an expert and establish credibility in your chosen niche.

Be able to sell results, not your time:  Your income will no longer be limited by the number of hours in a day!

Communicate directly to your ideal clients, in a language they can relate to: This means more "Oh my god! I need that!" and more sales.

Feel more confident selling your services: When you have a proven, structured process that deliver results, you'll no longer feel like you need to convince people to work with you. Imagine having clients who can't wait to pay you!

Attract instead of chase after clients: You will attract potential clients who are specificially looking for the outcomes you program delivers and therefore will be excited to work with you.

Here's what's inside this course...

Module 1

Grow Your Business With a Signature Program

In this course you'll be designing and refining your signature system and turning it into a valuable program.

In this first module you'll learn the essence of a signature program and the major benefits it will bring to your business and your clients, and how having your own signature program will help you stand out in your market and achieve long-term business growth.

Module 2

Identify Your Super Power

Your signature program will be based on your own expertise and the solution you came up with to achieve success in a specific area, whether it's for your own business, from working with clients or in your personal life. In this module you'll take your expertise and map out the system you've been following for success so you can teach it to others.

Module 3

Design Your Signature Program

Now that you've identified the area of expertise you want to share and mapped out your proven process, you'll need to refine and package it into a program that can guarantee success for others.

In this module, you'll learn how to turn your process into a unique, easy-to-follow, step-by-step program that you can clearly explain to others so they can follow your path to achieve the same results.

Module 4

Make Your Signature Program Unique

By now, you've made huge progress by mapping out your system in a clear and structured way. But what makes your program different?

In this module, you'll learn how to make your signature program stand out. I'll show you how to map out the unique benefits of each step in your program and research your competition in order to identify the uniqueness of your program.

Module 5

Identify Your Target Market

Now that you've created the main structure for your signature program, you'll learn how to find the ideal target customers who will be the best fit for your program and get to know them inside out.

You'll also revisit your existing target market to assess its suitability and explore additional markets for your new signature program.

Module 6

Name Your Signature Program

The name of your program is what people see first, before they decide whether to find out more. That's why it's super important to craft a memorable and enticing name for your program.

In this module you'll learn tips and tricks on how to come up with a catchy and memorable name for your program that not only sounds good, but promises results and gets clients excited about signing up.

Module 7

Package Your Signature Program

Now that you have mapped out and named your signature program, it's time to think about how to package it up so that your clients can implement it easily and get results.

In this module you'll explore the different possibilities and decide on the best way to deliver your program and how to add extra value to your offer. Presenting your program in an attractive and effective way is what's going to help it sell.

Module 8

Design Support Materials

It's vital to provide support materials for your signature program in order to help your clients implement your process and get results.

You'll need to create materials to support your program, and also materials specific to your delivery method.

In this module, you'll brainstorm and design the support materials that back up your program and provide guidance and assistance to your participants.

Module 9

Determine Your Pricing Strategy

Before you start marketing your signature program, you'll need to decide on a price that will enable you to reach your financial goals.

In this module you'll review your revenue goals and choose a pricing strategy that reflects your knowledge and expertise, and allows you to run a profitable business!

Module 10

Plan Your Sales & Marketing Strategy

Yay! You've come a long way and you're ready to share your signature program with your ideal clients. Now you need to market it!

In this module you'll plan your marketing and choose the most suitable tactics to get it in front of your audience. You'll learn how to use your personal stories and social proofs to help you sell your program.

Module 11

Expand Your Program For Multiple Income Streams

One of the great things about signature programs is that you can create multiple streams of income to accelerate your business growth by developing different levels or versions of your system. The possibilities are endless and each one will bring an opportunity to increase your income and enhance your reputation.

In this module, you'll learn ways to bring in more revenue and grow your business by expanding on your signature program.

Module 12

Review & Refine Your Signature Program

Over time, you'll want to make changes to improve your signature program based on client feedback.

In this final module, you'll look at how to review and refine your signature program to make it more effective and attractive to future clients, so that it continues to sell and bring in the income you desire.

(Relevant) Bonuses

I am not throwing in unrelated bonuses just to add bulk! No, that's now how I work.

These two super cool bonuses will help you promote & market your signature program more effectively and get more sales.

Bonus #1

The Complete Guide to Beta-Testing Your Signature Program
Beta testing is the process of taking a small group of your target market and running them through your program before rolling it out to a wider audience.

This not only allows you to test and tweak your program by observing what should be changed or improved, it'll also provide you with a wealth of valuable feedback from your participants to help you make your program more effective.

In this bonus, you'll learn everything you need to know about beta testing your program, including how to recruit beta testers and run a successful beta test. Plus, you'll have access to all the email templates to adapt for your own use.

Bonus #2

How to Get Killer Testimonials For Your Signature Program
Showing compelling client testimonials is one of the most powerful ways to get people to buy from you. What your past clients say about you is 100 times more persuasive than any other form of advertising. They act as solid proofs that your program delivers results and is worth the investment.

In this bonus, you'll learn the exact questions to ask your clients (including your beta testers) for feedback, and the process of turning the feedback you receive into killer testimonials that will help you sell your program.

Email templates are included for you to adapt for your own use.

The Nail Your Signature Program online course has been written to walk you through each and every step of packaging your superpower into a profitable signature program, so you won't have to figure things out on your own.


Pay once and get lifetime access to this course! You'll get all future updates and bonuses too.


I want this to be a no-risk investment for you. That's why you'll get 30 days to test-drive this course. If you don't love it, you'll get a full refund.

Hello! My name is Mui.

Back when I first started my own business, I quickly became overwhelmed with finding new clients and working endless hours. It wasn't until I moved away from charging for my time and focused on charging for results that everything changed. Today, I enjoy a lifestyle that allows me to do what I love, with dream clients who value my expertise, and I get to work the hours I choose. I've also built a combined audience of over 13K followers for my business blog, email list and social media channels.

And things can change for you too. The first step to getting consistent clients who can't wait to work with you is by creating a purposeful package to help them solve a problem. That is what's going to take you from being exhausted and struggling to having a thriving business that fuels your passion and brings in the income your desire.

Ready to change the way you run your business and attract more quality clients? Meet me inside this course and I'll show you how!

More Success Stories

"I knew I wanted to design a signature program and Nail Your Signature Program was the only course that really appealed to me. It was totally clear what I had to do in order to get to my results. Seeing how much I had already completed gave me a sense of accomplishment.

NYSP has helped me tremendously in creating the program I wanted! Before, I was unsure what to include and what to leave out. Now I have it centered around my target audience's pain points. Mui also has great suggestions to expand your program for more income streams, which I found very inspiring."

- Judith R

"I have been wanting to build a course/group program for a long time. Nail Your Signature Program gave me an extremely logical system to frame my course + materials as a clear solution to my audience's needs/wants/desired outcomes. So smart!

Mui has a clear, no-nonsense way of explaining things that otherwise seem complex, and was able to give examples and feedback that illuminated whatever I was unclear about.

I really liked the questions I was asked - they pulled out insights I had never had before. The problem/desire + outcome framework helped me really visualize how my materials fit logically into different phases and how everything could all come together. It gave me confidence in my content - that what I propose actually responds to specific desires + needs my audience has.

I loved the examples provided to help me understand the concepts. Very useful and illustrative!

Anyone who's thought about creating a signature program/course will get surprising clarity and a big leg up from this course!"

- Sonja S

"I needed to clarify and organise the services I provide as I didn't have any neatly packaged way of presenting them to my clients. Nail Your Signature Program really helped me identify and organise the main service I want to offer and who I want to offer it to. I have a better picture of the steps I need to take to work with a client, how long it takes (so I can create clear expectations when offering my services) and whether my pricing will bring enough money in. And I have a clearly organised and packaged service to offer my clients!

The best thing? I can now use the same process to create my other services as well, knowing how easy and straightforward it will be from now on!"

- Juan C

"After struggling to build a signature program for at least a year, everything finally clicked with Mui's detailed, step-by-step instructions and personal support in Nail Your Signature Program. The templates and examples were exactly what I needed and provided the inspiration to come up with my own specific results. Now I have a solid draft for a 4-week mini workshop and have tools to create my 8-week signature solution."

- Kimberly E

"I needed some motivation to finally write my course idea. Nail Your Signature Program is a real lifesaver if you want to start writing and selling a course. You don't just get the basic "ideal client" exercise. Mui shows you how to figure out the course outcomes / steps as well as come up with a price point with an easy-to-follow step-by-step approach. Follow the steps and surprise! You have created a great course at the end of the program. And now I have something that I can reveal to my followers."

- Justine A

You can get access now...

** For 1 payment of $295 **

or 2 payments of $160

Here's a recap of


when you purchase the "Nail Your Signature Program" online course

Nail Your Signature Program: 12-moduel online course.

Comprehensive coursebooks to accompany the online course, containing key takeaways, action steps and quick wins for each module.


Action guides to record your answers, insights and notes for the action steps outlined in the course. This will help you apply what you learn directly to your business and your life, maximising the investment you're making.


Bonus #1: Complete Guide to Beta Testing Your Signature Program.


Bonus #2: How to Get Killer Testimonials for Your Signature Program.

Templates, swipe files and cheatsheets.
Lifetime access and updates (Priceless!)

Frequently Asked Questions

When does the course start and finish?
The course starts immediately after your payment is received. It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? You'll also be notified of all future updates.
Who is this course for?
This course is created for coaches, consultants and service-based business owners. You can follow the step-by-step modules to create a signature coaching program, a signature online course or a signature service package.
I don't have a website yet. Shouldn't I do that first before creating a signature program?
You don't need a website to create your signature program. In fact, having a website and not having a unique, results-oriented program to offer your visitors is like putting the cart in front of the horse.

Many new business owners fall into the trap of thinking that a website is all that's needed to bring in clients. Don't make that same costly mistake. I'm not saying you don't need a website. I'm saying that if you have a compelling signature program in place, your website will stand a much better chance of helping you stand out and attracting the right clients.

I love the sound of this course but I have no email list and no following. Should I wait until I have an email list in place?
This course does not require you to have an email list or a following. In fact, once you have a signature program in place, you can create content on topics that are centered around your program, and use that to build your email list and following. This will help you build authority and stand out as the go-to person in your field, which will not only help you build your list, but also attract the perfect dream clients for your signature program.
I'd love to sign up for Nail Your Signature Program, but I have other courses that I haven't finished. What should I do?
I designed Nail Your Signature Program so that you'd be able to follow the course at your own pace. The course has 12 main modules and 2 bonuses. It's packaged in such a way that you'll see your signature program take shape fairly early on in the course. This will give you the motivation to go through the modules and implement the steps.

I'm a strong believer of "More stuff. Less fluff." Each main module has a short video and clearly laid out written text. And you'll use the coursebooks and action guides to help you work through the lessons.

Whilst you have to do the work in order to make progress, you won't have to wade through laborious videos and tediously long lessons just to get a few nuggets of wisdom. Am I the only one who finds those insanely annoying? I mean, who has time for that?

Can I use Nail Your Signature Program to create an online course or service package instead of a signature program?
Yes! The modules in this course can be used to create a signature online course or service package instead of a signature program. The process of turning your knowledge and expertise into a structured, results-oriented system is the same.
Will this work for me if I'm new to running my business?

Absolutely! In my experience, many new business owners waste a lot of time doing things that make them feel busy but don't bring results. The truth is, in order to move forward and build momentum, you need to stop, take a step back and focus on the activities that really matter.

Having a well-structured, results-oriented signature program is one of the best things you can do when you're new to business. It will give you a strong focus on which to build your authority from day one, and provide a huge source of ideas for creating content that will resonate with your ideal client.

Can you guarantee that I will be able to create a signature program?
Obviously I can't guarantee that. You'll have to put in the work and I can't make you do so. But I am 100% confident that if you dedicate the time and energy to go through the modules and workbook, you will have a signature program in place by the end of the course.
Do you offer a refund?

Yes, there is a 30-day money back guarantee if you feel that the course doesn't live up to its promise. But please use the 30 days to work through the course modules. Simply paying for the course is not going to get you results. You have to do the work. The last thing I want for you is to miss out on the benefits of having a signature program and building a strong foundation for your business.