A mini offer (sometimes called a low-ticket offer), is generally a product with a price tag of less than $50. It's usually a digital product, like an ebook, a short online course, or a resource guide.
A mini offer, when done right, is a powerful way to qualify leads and drive sales.
As your prospects progress through your sales funnel, various offers direct them towards the ultimate destination: your core offer and a higher-priced service/product at the end of the funnel.
When someone purchases your inexpensive offer, you can start building a relationship with them and assess if your higher-priced offers are right for them.
Why Use Mini Offers?
(1) They make it easier for you to start generating income and make that first sale.
They are usually digital products, so they cost relatively little to produce, and have no delivery or storage costs. So your profit margin is high, even if you're only charging a few dollars.
Even though ultimately you want to direct people to your high-priced offers, these smaller products can generate a significant income stream and offset any expenses associated with your higher-ticket offers.
(2) They help you qualify leads.
There's a good reason why mini offers work so well near the beginning of a sales funnel. Many people who sign up for your free resources (lead magnets) do so before they're free. They are unlikely to become paying customers. A mini offer helps you identify the people who are willing to invest money in a solution to their problems, even if it only cost them a few dollars.
Mini offers move prospects closer to your core offer and weed out freebie hunters. It's a low-risk and valuable lead qualification tool that costs very little to produce and distribute.
(3) They help you build relationships with people who are new to your business.
When your mini offer provides a solution to an area of their problem at a reasonable price, you establish trust. And these customers will want to learn more about what else you can offer them.
(4) They provide an opportunity to demonstrate your expertise.
Use your mini offer to showcase your knowledge and the results you can deliver, and your customers will be more likely to invest in higher-priced offers that are right for them.
(5) They help boost your confidence, especially if you're starting out.
Making your first sale can totally transform your entire belief system. It's proof that, yes, if you have something valuable to share, people would be happy to pay you for it.
Know Your Audience
How do you maximise the effectiveness of your mini offer? Get to know your audience.
If you understand the challenges they face, you can develop a mini offer that will solve a particular problem for them and increase the likelihood of future purchases.
The best way to get a clear picture of your audience is to create an ideal customer profile. This process involves imagining your target audience as an individual - the one person who would most benefit from your core offer. Get to know their likes and dislikes, problems, and passions. This description will be a valuable tool when developing your others offers.
One mini offer isn't going to completely transform the customer's life, but it should offer a "quick win" and a concrete improvement, no matter how small.
Creating Your Mini Offer Content
You don't have to invest a lot of money into the production of a mini offer. However, it will still require your time and effort.
Here are a few ideas for a mini product:
- Creating a smaller version of a bigger product. Extract a section of your core offer and transform it into a low-ticket item.
- Offering a bundle of products. You can take several small pieces of existing content and put them together into a high-value bundle.
- Providing more content to help with your lead magnet. Make a resource guide, template, or tool that the customer can use to get more out of the free lead magnet they received from you.
- Repurposing existing content. Take content you've already created and alter it in some way, so it offers unique value.
The Right Timing For Your Mini Offer
A mini offer is usually presented to prospects at the beginning of the sales funnel. In other words, soon after they first come across you. This is not set in stone, of course. A mini offer may be the perfect solution for someone who have known about you for a longer time. It's all about considering the person's specific needs at a particular time.
There is no one perfect place or time to present your mini offer. Map out the customer journey through your sales funnel and experiment to see what works best for your target audience.
Monitor Your Results and Make It Perfect
Track your results and conversions, and then make the necessary adjustments. It will take some trial and error to perfect your mini offer strategy, but once you do, it will be worth the effort.
Are you ready to learn, step-by-step, how to create a mini offerthat will qualify prospects for your core offer and generate income while doing so? Click the image below to join my Mini Offer Masterclass.