Marketing your business shouldn't be so complicated!

Let me help you get the results you deserve

Marketing your business shouldn't be so complicated!

Let me help you get the results you deserve

Message-That-Sells Coaching Program

Are you a service-based business owner struggling to get your business off the ground? Does marketing feel like a guessing game, and you're just throwing everything out there and seeing what sticks? Do you find yourself wondering why you bother with marketing at all?

I know how it feels. You're passionate about what you do. You know your work can change lives. But you feel stuck. And you're frustrated and confused about how to market your business to bring in leads and clients. You may even be on the point of giving up on your dreams.

You tell yourself, "Maybe I'm just not cut out for this."

But wait! Don't quit yet.

You have the capacity to make your business a success. You just haven't learned how to market it the right way. Many business owners are too close to their products and services to know where to start.

And I can help.

Whether you're just starting out, have never had a paying client, or have been up and running for a while, I'm here to help you learn exactly how to put your business in front of your dream clients with a clear and compelling marketing message, one that will attract your ideal customers and turn them into leads and sales.

When potential clients sense your deep understanding of their problems, and trust that you have the solution to help them, working with you is a natural next step that requires very little selling.


Having dream clients who can't wait to work with you.
Feeling confident that your marketing efforts will deliver results.
Being seen as an expert in your niche.
Having a successful business that provides you with the lifestyle you want.

Why have a marketing coach?

Running a successful business takes determination, consistency and strategy. You may have plenty of determination, but unless you take consistent action using an effective marketing strategy, your business will fail.

That's where I come in.

I believe that marketing shouldn't be as complicated as it's made out to be. The key is in creating a strategy that has clarity and focus at its core.

And it all starts with a marketing message that is clear and easy for your potential customers to understand.

That's why I've designed the Message-That-Sells Coaching Program to help you clarify your marketing message so you'll be able to market your business with focus and confidence, and watch your business grow.

The Message-That-Sells Coaching Program is right for you if...


You believe in what you do and the potential it has


You feel stuck, overwhelmed and confused by online marketing


You're tired of spinning your wheels and not seeing results


You don't want to waste any more time trying to figure things out on your own


You don't know how to rise above the noise and make yourself stand out


You struggle to get clear on your marketing message


You don't have a clue how to create a cohesive and effective strategy to market your business


You're ready to take your business seriously and stop treating it like a hobby

What is the Message-That-Sells Coaching Program?

When potential clients can't understand what you do and what you sell, they'll look elsewhere for someone to help them. When you have a crystal clear marketing message that's easy to understand, not only will people stop and listen, they'll know exactly what you're selling, how you can help them and why they should buy.

This is why I've created the Message-That-Sells Coaching Program to guide you through the process of creating a clear, strong and compelling marketing message for your business.

Over 4 x 45-minute coaching sessions, you will learn to:


Develop a deep understanding of your potential customers and the problems they face


Create a crystal-clear marketing message that grabs your customers' attention


Build a system that draws in your ideal clients, builds trust and authority, and helps you make more sales.


Create a clear, coherent marketing strategy that will grow your business

"My coaching sessions with Mui have been a game changer. Before our coaching sessions I was using the outdated and frankly rather cheesy "features and benefits" approach to marketing my materials. I always felt awkward and inauthentic with this approach but I just assumed that sales and marketing wasn't my strong point.

Mui helped me understand the need to put the customer at the centre of my marketing message. When you empathise with your customer's problems and create a clear picture of how you can help them, you don't need to do any selling. The right people will find your message irresistible and want to work with you.

I enjoyed the step-by-step coaching and assignments that Mui guided me through. With her guidance I was able to create a compelling story and marketing message for my program. What's more, I now have the confidence and know-how to repeat the process for all my future programs.

I feel authentic and honest in the way I market my programs. Mui's coaching has given me the self-assurance to talk about my work from a place of confidence and excitement rather than hesitancy. If you want to create a marketing message that sells, you need to work with Mui!"

Anne Bradbury

The Session Plan

Here's how the coaching program is structured...

Session 1: Building The Foundations

In the first session, we'll pinpoint the transformation your customers are seeking, identify what is standing in their way, and what problems you're actually helping them solve (it may not be what you think!)

These elements will form the basis of your marketing strategy, so it's important we get them right.

We'll also cover the best way to market your business, and how most businesses are doing marketing the wrong way round. With this new-found knowledge, you'll see that marketing can be fun and exciting!

Expect to end this session with renewed clarity and focus to move your business forward.

Session 2: Positioning Your Business

With the foundational pieces in place, we're ready to move onto the next step. In session 2, you'll learn how to position your business as the perfect solution to your customers' problems.

We'll discuss how you can make your customers feel seen, heard, and understood; and the steps you need to take so that customers see you as a trusted partner they're happy to do business with.

Get this right, and your customers will see working with you as the natural next step, with no hard-selling required.

Session 3: Creating a Clear Message

A confused mind doesn't buy. Yet so many businesses market themselves with vague and fuzzy messages that confuse potential customers.

In session 3, you'll learn a simple 3-step process to create a crystal-clear marketing message that will compell your customers to stop and listen. You'll be able to explain what you do in a clear and simple way that your customers will find easy to understand.

This clear marketing message will connect you with your ideal customers and attract them to your business. It will also help you rise above the noise and stand out from the crowd.

Session 4: The Finishing Line

Session 4 is a bespoke session that's tailored to your specific needs. You'll be able to ask questions and get advice on particular areas you need help with. I can also guide you through the many technical hurdles you'll encounter to implement online marketing and build efficient systems / processes (I'm a bit of a tech whizz).

Here are just some of the topics I've helped past clients with:

  • Brainstorming ideas to grow your following
  • Mapping out an email sequence to nurture subscribers
  • Creating a strategy for blogging / social media
  • Coming up with blog post topics for a specific audience
  • Creating a high-converting sales page
  • Reviewing existing website and recommending changes to improve user experience and conversion
  • Technical help with setting up email marketing, sales funnels, website creation, payment integration, landing pages, online courses and more

Session 4 will make sure you cross the finishing line with increased focus and confidence to share your new marketing message with the world!

How we work together

We Create

I'll guide you to create your marketing message, and a strategy framework that you can use across the whole of your business.

We Implement

I'll walk alongside you as you implement what you've created, from start to finish, and celebrate with you as you gain clarity, focus and confidence.

You Grow

With a clear message and a proven strategy, your business will start to grow, engage more customers and generate more leads.

Think of me as your marketing guide. I'll help you create a clear message and a marketing strategy that works for you and fires you up. You'll have clarity, focus and renewed enthusiasm for your business. Along the way, I'll bounce ideas around with you, hold you accountable and answer any questions you may have.

In addition, I'll review materials you send me in between sessions. As you make progress, I'll send you ideas, resources, exercises and workbooks to further support you on your journey to creating your dream business.

Let's work together to achieve what you're truly capable of!

Your investment

US$450 (or 2 payments of US$230)

"Mui is amazing! She makes prioritizing business tasks and following through with them seem easy and fun. She validates every little step I take. Not once did I feel rushed or get the feeling that I wasn't enough. Mui is genuine, kind, and very knowledgeable about what she does. She has a simple and straightforward approach to her coaching and is never stingy with encouraging words. With Mui's help I was able to kick myself into action with a solid plan, pick a business goal that speaks to me, and just dive right in and do it. Without her, I don't know when I would have finished an entire email course. Probably next year. Thank you, thank you, thank you, Mui!"

Jessica May Tang

"I had no idea what to expect from working with Mui or if it was going to make any difference at all to my business. But I gained so much value in just one week of working with her!

Mui is extremely passionate about what she does. She is also very open and honest. She provides value and actionable steps in each session that would give me something to do or think about before our next interaction. Now I finally have a better understanding of who my ideal client is and have a wealth of information to draw on while writing copy for my ideal client. And I've been able to put myself out there for people to find out about my business."

Bosibori Mainye

My Mission

I help service-based business owners like you attract your dream clients with a crystal-clear stand-out marketing message that clearly communicates exactly what you do, how you can help them and why they should work with you.

Connect With Me