Until recently, many Facebook group owners were crying out for the ability to link their Facebook groups to their Facebook business pages. It looks like Facebook has finally listened to their wishes and rolled out this feature. In this post, I'm going to show you how to do that in just 10 simple steps.
Go to your Facebook page. You'll need to be an admin for this page. Once there, click the "Settings" button near top right.
Click "Edit Page" on the left.
This is where you can edit the template and tabs for your page. Scroll down to the bottom and click the "Add a Tab" button.
Click the "Add Tab" button next to Groups, and click "Close".
Now drag and drop the newly add Groups tab from the bottom to the top. You'll see why this is a good idea later on.
Go back to the home page for your page by clicking "Page" at top left.
You will see the new "Groups" section on your page. Click on it now.
Click "Link your Group".
A pop-up will appear where you can select which group to link. I only have one group. Click the "Link" button next to the group you want to link.
Facebook will show you a message about being able to manage your group as your page. I'll talk more about this later on. Click the "Link Group" button to continue.
You will now see your linked group on the Groups tab. You can click the "Link Your Group" button if you want to link an additional group.
I've heard from various people that this feature is a little buggy for some. I guess Facebook is still ironing out the teething problems. Also, not everyone is seeing the ability to link their groups to their pages. So if you're not seeing it, you'll just have to be patient.
Benefits of linking your Facebook group to your page
Remember earlier that we moved the Groups tab from the bottom to the top? Well, the reason we did that was so that when people check out your business page, the first thing they'll see is the new Groups tab, like this screenshot below. This will let people know about your group(s) and prompt people to check them out.
Another thing I noticed after linking my group is that my page is added to my group as an admin. A consequence of this is that I can post in my group and interact with my members as my business page. My initial thought was that posting as a business page may be a better option for larger organisations, and for those who want to keep their personal and business activities separate on Facebook. But for some groups, it may make more logical sense to post as yourself (as your personal profile). After all, groups are communities and most people would prefer talking to a person rather than brands or faceless organisations.
But, the more I thought about this, the more I think it's a good thing to post as my page. Here's why...
If I post as my personal profile, when my group members click through to my profile, they won't be able to interact with me unless they send a friend request and I accept the request. That's because I have chosen to make my personal profile information quite private. So they won't be able to see my work information, nor my website URL, etc. However, if I post as my business page, when they click through, they will immediately be able to see what my business is about and also be able to click through to my website.
So, for now, I'll be experimenting with this to see which option is the best for me.
Let me know if you've decided to link your Facebook group and page and whether or not you're finding it beneficial.