Running a business is no easy task. A lot of things need to fall into place if your company is going to be successful -- you need to have innovative ideas, a good team around you, and the determination to make it a success. Of course, there will be difficulties, but if everything's in place, then you can overcome those issues. What's important is that you don't hold your company back yourself. Take a look at your website, for instance. Does it work for your company as much as it should? Take a look at some of the issues below that might compromise your business, and make sure you're resolving them as soon as possible.
Lack of Trust
Your website might be a secondary concern, especially if you're a "real world" business, but for most people, it'll be the first encounter they have with your company. If they have doubts about your trustworthiness, then you'll have lost a customer almost straight away! Much can be inferred from a company's website. If they don't list their contact details, or they have spelling errors and low-quality images, then alarm bells will, understandably, ring in the visitor's mind. Don't give your visitors any reason to doubt that you're a serious business!
Imagine putting a lot of time, money, and effort into creating an awesome business...and then no-one knows that you're there. It happens all the time! There's no shortage of websites, and there's no guarantee that yours will be visited just because it looks good and you offer excellent products and service. That's why it's important that you're focusing on the SEO side of your website; without it, you'll be far down the Google results page, which, of course, means fewer visitors. Don't let your poor Google score be the reason why your business isn't as successful as it could be.
You want your website to look and feel as good as possible. But sometimes, business owners take things too far -- they get lost in the idea of what can be achieved, and fail to think about how a first-time visitor might perceive and navigate the site. If it's impossible to get around, then they're not going to stick around to see all the awesome content and products that you have on your site. They're going to leave, and visit a less confusing site. There's no harm in keeping things simple and building up your site slowly. Before launching, have someone who hasn't seen your website before give their feedback -- their input is as valuable as your own.
Everyone is concerned about data security these days, and you can't blame them -- this is their sensitive information we're talking about here. It's up to you to allay their fears so that they have no doubts regarding their information when they're on your site. Between being too casual and going overboard, always take the 'overboard' route -- having advanced security measures will show your visitors that it's an issue that you take seriously.