Your signature program is up and running. As you begin to get sign-ups for your program, you'll need to provide support for your students, and to find out if they're getting results or not and, if not, why.
Then, as you get your first results and comments from participants, you'll want to talk to them about their experience.
Help Your Participants Get Un-Stuck
When you create a signature system, you write it in a way your target audience can easily understand. But it's inevitable that people will still get stuck somewhere along the way.
If you've ever had the experience of trying to learn something, but not being able to finish it or not knowing how to proceed, then you're familiar with the feeling of getting stuck.
There are many reasons why people get stuck when learning new things. Sometimes they just can't connect the pieces of information together effectively.
Make sure there's a a way for people to contact you or a member of your team, and reply with the answers they need as soon as possible.
You may find that many users are getting stuck at the same point in your program. Perhaps a particular step is confusing. This means that you need to make some changes there, such as adding more information to clarify, or provide additional resources to help them achieve the desired results.
For example, if you're teaching people how to produce YouTube videos, you might provide a list of free, easy-to-use editing programs.
Tech Help for the Technically Challenged
There's a good chance that your customers will be from many different demographics, and some may be less tech-savvy than others. A tech task that's second-nature to you could be a stumbling block for others and even prevent them from making progress through the program.
Keep this in mind when planning your steps. Always assume that your participants have zero technical knowledge. Give them the basics of what they need to know and provide additional resources if necessary.
Building Support into Your Signature Program
Your students may be hesitant to reach out to you for support, even if you make it clear they can do so. That's why it's good to build your support into the program itself. If you check in with them regularly throughout the program, they may ask questions they otherwise wouldn't.
There are many ways to do this. For example, you can include a message half way through the program to check in with them, and ask them to contact you if anything is unclear. You can have a conference call at certain points along the way. Your program can include group sessions where students work together with or without a "teacher" as moderator. You can include quizzes, tasks for reporting progress, or regular Q&A times.
Get Feedback and Improve Your Signature Program
It's crucial that you follow up with your participants throughout and after they've completed the program. This is to make sure it has helped them achieve the results they wanted. If the program teaches them something where the results appear in the long-term, schedule regular follow-ups in the coming weeks or months. Make sure you ask them for a testimonial that you can use in your marketing.
If your participants didn't get the results they hoped for, you need to find out why. This will give you invaluable feedback to help improve your program for future customers. Improving your program using direct feedback from the participants is vital to making it a success.
Need more help creating your own signature program? Download the step-by-step Signature Program Template below.
