Q: "How do I grow my following?"
A: "One person at a time."
But not just any person. The right type of person. For you. For your business.
So how do you find these people?
There's so much advice out there about how to promote yourself.
I've tried many things myself. Pop-ups. Free email courses. Sticky bars. Slide-ins. Content upgrades. Podcast. Videos. Prize draws. Guest blogging. Featured expert.
And I've learned that when something doesn't feel right, or starts to feel icky, it's because it doesn't fit my marketing style.
As a service-based business owner, one of the most important things you'll have to do is to find your marketing style.
And that can be both easy and hard.
Finding your marketing style is easy
It's easy because you just have to be you. Show people who you are as a human being. People will be drawn to you because they like you as a human being. At the end of the day, we're all human beings with our dreams and desires, fears and struggles.
Finding your marketing style is hard
It's hard because it's scary to express yourself in front of the whole wide world.
It's hard because it takes time. You won't know what your marketing style is until you find your voice. It's kind of like buying a new outfit. You have to keep trying on new clothes until you find something that fits. Something that feels like you. Then it's like, "Yes! I feel great in this!"
If, like me, you like writing, then start writing, and keep writing.
If you want to do live streams, keep doing live streams.
The more you practice, the sooner you'll find your authentic voice, as you ease into your natural style and flow.
Is this me?
Whenever you try a marketing tactic, ask yourself these questions:
"Do I feel good doing it?"
"Does it feel like me?"
"Will the people I want to attract feel good about it?"
"Is this how I want to show up?"
This applies to everything you do. How you write your blog posts. The tone you use. How you promote your offerings. What you say to get people to subscribe to your email list. How you continue communicating with them beyond the initial sign-up. All these things make up your marketing style.
Bear in mind that feeling slightly awkward and unsure is very different from feeling icky. The first means you're trying something new and you just need to keep practicing to find your flow. The second means that something is out of alignment with who you are and probably not for you.
Experiment and play with it
If you're new to running your business, you probably haven't found your marketing style yet. And that's okay. In fact that's great. You can experiment with it. Play with it. That's the only way to find out what fits and what doesn't.
And here's one more piece of advice: Most people won't want to be in your tribe. Most people are not going to like you.
Sure, a huge following sounds impressive, but don't focus on vanity metrics.
Focus on finding the right people to join your circle. People who share a common goal, ideal, or motivation. And it's your marketing style that will bring these people together.