In my last post we talked about the Rule of 7 and why your prospects need to see your marketing message multiple times before they'll buy from you.
In this post, I'll show you how to get in front of your audience consistently in order to create these multiple "touch points".
1. Hang out where your prospects are
Do some research on where your audience hangs out. Are they addicted to Pinterest? Do they prefer Instagram? Or is Facebook their main watering hole? There's also Twitter, LinkedIn and Google+. Or maybe they hang out in parenting forums. Or love to attend local craft fairs. It is your job to find out where your audience is. Then make sure you go where they are and get in front of them. No blatant pitching. Just help people out as much as you can and get noticed.
2. Never rely on just one type of marketing method, even if it's working well
Everything changes quickly in this digital age. What works today can become ineffective, time-consuming or obsolete in a short space of time. Algorithms can change too over time. Even if you are getting great results from one method, be sure to add a couple of other methods to your marketing strategies so that you are not blindsided by unexpected changes or accidental policy violations.
For example, if your Facebook page gets taken down or your Pinterest account gets suspended (it can happen), will you still be able to communicate with your audience?
3. Build your own email list
Start building a list of email subscribers so that you have their permission to reach out to them in the future. This could be as simple as offering a newsletter. Better still, offer a free resource in exchange for their email addresses. This could be an ebook, a report, a sample chapter of your book, a mini consultation, a checklist, a discount... anything that solves a problem or provides great value.
The great thing about your email list is that it's one of the very few online assets you have 100% control over. Nobody can shut it down or take it away. It's yours to keep and it allows you to have direct communication with your fan base.
4. Use different media formats
Use text, images, audio, videos, slideshows, podcasts, webinars, workshops, online courses and anything else you are comfortable with that will appeal to your prospects.
Having said that, don't feel that you have to use every medium under the sun. That's the quickest way to burnout. Instead, promote yourself consistently using a handful of media formats that you enjoy.
5. Collaborate with others
Joining forces with other business owners, bloggers, YouTubers and influencers in a similar niche is a fantastic way to get in front of your audience.
There are many ways to collaborate. For example, writing guest posts for each other's blog, co-hosting a Facebook Live or a webinar, promoting each other to your email lists, shooting a YouTube video together, doing an Instagram story takeover, running a joint workshop in person, or doing a joint giveaway.
Bottom line? You want to be everywhere your potential clients are. When they start seeing your marketing message multiple times, you become part of their subconscious. If they are the right clients for you, desire and trust will build up, increasing the chance that they will take action and buy from you.