Have you heard this saying before?
"Ideas are worthless. Execution is everything."
I agree with that.
The problem is, most people wait for circumstances to be perfect before they execute. They think that to succeed, you must get everything right.
And that's a HUGE stumbling block.
If you're new to business, have no idea where to start, have limited time and resources... things are not going to be perfect. That's just a fact of life.
Plus, you're going to make mistakes.
So yes, you have to execute.
You can't succeed just from having ideas
But you don't have to be a kick-ass ninja at execution.
You can execute in good-enough-for-now mode.
OK, so it's probably going to look a little crappy and not quite what you have envisioned.
Kind of like this.
The world is full of crappy first versions. But that's okay. Start with a good-enough version 1. Then work towards a better version 2. You can do a lot with that version 1, and still help clients and make a decent living.
You need to get one thing right
However, there is one thing you need to get right, and there's no way around it.
You have to understand your audience.
Let me share a recent experience with you...
Just the other day, when I rang up a company to complain about a product I bought, the response they gave was, "No-one else has complained about that."
What? But I am complaining about it now!
They didn't care enough to try and understand why I was frustrated with the product. They left me feeling like I was a nuisance, someone they just wanted to brush off.
Sure, their website looked top-notch. The packaging was beautiful. The product design was state-of-the-art.
But I didn't care about all that.
I just wanted to be listened to. To know that my opinion counts.
If your audience feels listened to and understood, they will be drawn to you and what you have to offer. They will forgive your grammar mistakes, your typos, your ugly fonts (well, perhaps not Comic Sans!), your DIY website, your amateurish live stream, and any other imperfections you can think of.
That's because one of the greatest human needs is to be understood.
Research suggests that feeling understood enhances both personal and social well-being. It's just how we're wired.
Execute with imperfections
So, don't wait for perfection before you execute. Go and create that coaching package, that webinar, that blog post, that live stream...
Start creating crappy stuff. It's how you learn to be great.
At the same time, do everything in your power to understand your audience.
- What lights them up?
- What are their frustrations?
- What are their burning desires?
- What are their fears?
- What solution would they pay good money for?
- What questions do they have that you can answer?
It's the most important thing you can do for your business.