Make Your First Sale

Business Coaching For New Coaches & Service Professionals

Whether it's signing a client or selling a digital product, making your first online sale is a pivotal moment that changes everything.

Suddenly, you have proof that someone is interested in what you have to offer. You can see the value of your work, and that can be a huge confidence boost. It means you're doing something right.

You can take that confidence and use it to keep moving forward, guided by a clear sense of direction and purpose. Your business can only grow from here, as you continue to build on your strengths and serve your audience with passion and authenticity.

But let's be honest, getting to that first sale can be a challenge. It's easy to feel lost and overwhelmed when you're starting out, especially if you don't have a roadmap to follow.

Is this you?

You feel called to share your wisdom with the world. And while you have the knowledge and expertise to help others, getting the results you know are possible has felt like pushing water uphill.

Learning a little here and there only makes things more confusing. And it's so easy to waste your valuable time and energy on a bunch of different tasks without doing any of them well, and without any tangible results.

You can know everything that you need to do but actually doing them effectively is really tough.

It's easy to doubt yourself, second-guess your decisions, and wonder if you've got what it takes.

But here's the thing: you don't have to go it alone. In fact, the time when I've made the most progress with my own business is when I've been supported by a coach.

Seeking guidance and help is one of the smartest things you can do if you want to succeed.

As a business coach who's been where you are and where you want to go, I can:

  • Help you avoid common pitfalls and mistakes that could otherwise set you back.
  • Provide a fresh perspective on your ideas, helping you see blindspots and new opportunities.
  • Guide you to find the most efficient and effective path to your goals.
  • Provide support and encouragement during the inevitable ups and downs of your entrepreneurial journey.
  • Help you keep things in perspective and to change direction when necessary.
  • Provide accountability and motivation, helping you stay on track and focused on your objectives.
  • Give you the confidence and clarity you need to make courageous decision.
  • Help you optimise your planning, strategies and implementation. This is the closest thing to guaranteeing success.

I'm not your traditional coach

If you've considered working with a coach but the conventional "a weekly Zoom call" type of coaching just hasn't felt right for you, this is the perfect place to be.

The online business world can feel a little loud, manic and rah-rah. If you've been looking for a calmer and more soul-soothing way to get coached, I've got the ideal solution for you.

Face-to-face appointments can be challenging for people for a whole host of reasons, and it's not the best approach for everyone.

That is why I'm offering a different coaching container, one that is conducted via emails.

Intrigued? Read on...

Why email coaching?

I've spent nearly two decades mastering the art of online marketing in a way that feels good to me. If you've been seeking calmer and more relaxed ways to create more impact, connection, fulfilment and success, then read on.

Email coaching is a fantastic way for me to support you if:

  • For whatever reason, you're unable or unwilling to commit to regular phone calls, video calls or in-person meetings
  • The idea of attending a live coaching call doesn't appeal to you
  • You prefer a way to get coached that feels calmer and more soul-enriching
  • You already have more than enough scheduled appointments on your calendar
  • You find it impossible to schedule appointments to suit you because of time zone differences
  • you learn best by reading and taking notes
  • You love to take time to reflect and muse over your responses instead of feeling like being put on the spot
  • You prefer to express yourself through the written word, and writing things out helps you think things through
  • You write better than you speak (this is particularly true if English is not your native language)
  • You prefer to take the time to consider exactly what you want to say, and the time to process what's been discussed
  • You want to get the help you need as challenges come up instead of having to wait for your next coaching call
If you resonate with any of the above, you're going to love email coaching!

How does coaching via email work?

There is power in the written word. It can bring clarity to moments of overwhelm, identify strategies that will move towards your goals, and inspires you to take courageous action.

  • With email coaching, there are no phone calls or video appointments.
  • At the start of our working together, we'll begin with an in-depth questionnaire. This will give me a clear picture of the challenges you're facing, where you are and where you want to go.
  • Then we correspond via email, exploring options and setting realistic milestones to support your goals. We'll work together as a team to help you work towards generating your first sale.
  • You can email me as often as you wish on weekdays, whenever you feel the need for support, on any topic related to online business, marketing and mindset.
  • In return, you'll receive clear and relevant replies from me. These will help you make informed decisions and put ideas into action. When you do this on a consistent basis, you can't help but achieve your goals.
  • This is not cookie-cutter coaching. Instead, I'll tailor the coaching to you and your business, suggest training and resources that address your specific needs, and help you to get your first sale as quickly as possible.
  • I'll ask powerful questions that will challenge your thinking, to help you overcome obstacles and find the right solutions to your challenges.
  • I'll provide the accountability, support and encouragement you'll need in order to reach your goals.

Just imagine... instead of having to schedule coaching calls with me, you're free to send me emails when it suits you, at any time of the day or night. And my response will land in your inbox within 24 hours, usually much sooner. It's like having a business coach in your inbox!

How I Support You


I'll support you with undivided attention and powerful coaching. Sometimes I'll suggest the exact action you should take. Other times, I'll challenge you to dig deep, to find your own path and the best solutions for you. Over the course of our time together, I'll help you identify the right action to take towards making your first sale, without compromising on your integrity or authenticity.


You'll have unlimited email support from me to help you stay on the path. If you have a question, hit an obstacle, get stuck with tech, or if your inner saboteur whispers for you to give up, just send me an email and you'll have the answer and support you need within 24 hours. Clients who make the most of their access to me are the ones who see the fastest results.

You'll experience improved decision-making and enhanced creativity. I'll guide you to discover the best solutions to any roadblocks you may have, whether it's related to business, tech or mindset. By challenging your thinking and asking powerful questions, I'll help you gain new insights and perspectives that will allow you to make accelerated progress towards your goals.




for 3 months

You'll join the email coaching container on a rolling quarterly basis. At the end of each quarter, you're free to either renew or terminate.

This is the most affordable and flexible way you can work directly with me right now.

Hello! My name is Mui.

Business coach. INFJ-T. Dog mum.

I've been running my own business since 2005, and work on 2 other businesses with my husband. So I guess you can say I know a thing or two about being my own boss.

I've been around before online business was a thing, and seen how the whole online landscape has evolved. I understand the challenges that new coaches and business owners face, what trip them up the most and what pitfalls to avoid.

I can still remember the exact moment I made my first online sale. It opened up a whole world of opportunities for me. And I'd love the same for you!

If you're looking for a coach who intuitively knows when to lead from the front, when to give you a much-needed nudge, and when to walk alongside you while you do the work, let's explore how we can work together.

I bring a wealth of knowledge and expertise related to online business and marketing, as well as insights from neuroscience research and positive psychology.

You'll only ever be an email away from moving past any roadblock that keeps you from moving towards your business dreams.

You know what else makes me special? I have a highly technical background. So when it comes to the nitty gritting of putting all the technical pieces together for your online business, you are in safe hands.

My coaching style is a perfect blend of support, encouragement, guidance, motivation, accountability and technical expertise.

Being my own boss has allowed me the freedom to live life on my own terms. By sharing my experience and insights, I want to help you do the same.

Many clients have described working with me as easy and fun but make no mistake, I'll give you plenty to do and I'll call you out on your excuses. With a clear focus on where you want to go, we'll work as a team to get you there.

Success Stories

"Mui has a warm, welcoming presence that instantly helped me feel at ease with her. I love how she addresses all aspects of your business problem, including the energetics of what's behind any fears coming up for you. I'm always afraid that a business coach is going to give me a to-do list that doesn't feel good, but Mui actually helped me take my idea and come up with ways to make it more playful, easier, and very do-able. I loved working with her. If you aren't sure, do yourself a favor and sign up for her free call to see for yourself. She's so good!"

- Tamara D

"Mui, thank you so much for the shifts in our business coaching session! The way you helped me to think about marketing was genius. Now I feel like it is so easy to show up repeatedly without the emotional baggage from my inner teenager. Also knowing what to say to her if she does pop up to stop me. Your questions and wisdom were so helpful. You're a great listener and I found that really helpful too for getting to the core of what I needed."

- Jill D

"I needed coaching for my business, and Mui is a brilliant coach. She is full of insights tailored to my exact needs.

A major challenge I was experiencing was how to share my business without feeling obnoxious. My conversation with Mui helped me do so like I would with a new person I'm getting to know. I'm now able to share my business with much less angst and worry.

PS: What makes working with her even better is her technical know-how. Mui has it all!"

- Ellen A

"The attention and dedication I've felt from working with you is unmatchable. You cater the coaching specific to me, where I am, and also how I am, rather than try to make me fit into a particular program framework.

Working with you has helped me bring a lot more clarity and focus to my business as well as helped me remove personal blocks that have been holding me back. You are gently pushing me out of my own way so I can achieve what I've been trying to do by myself and not achieved for a long time.

Thank you, Mui!"

- Juan C

"Mui does a fantastic job asking clarifying questions that inspire deep thought, clarity, and truth. She is patient, as well as willing to step into her client's mind to see things through their perspective. She has a co-creative touch and seeks to truly get to know her client and their experience. I felt assured and organized after our session, as well as ready to stand in my truth and story."

- Elesia Chèree

"I was experiencing muddled thinking about how to move forward with a passion project and how it might support (or be supported by) my 1:1 coaching. My conversation with Mui resulted in a creative solution that will help build my credibility as a coach, and increase skills that can translate to future workshops as well. I appreciate not just feeling heard, but being offered a new perspective and ideas that I hadn't considered."

- Jill P

Frequently Asked Questions

Will you help me with business strategies?

YES! I have 17+ years of experience running multiple businesses. As your business coach, I can provide all the strategies, tactics and know-how you need. I also have a solid tech background and can help you with all the techy stuff that's needed for running a successful online business. But make no mistake, you have to understand how your mindset and thought patterns play a big part in the success or failure of your business. I will coach you through all the doubt, anxiety and fear that will inevitably come up as you take action to build your business. This is what sets me apart from other business coaches.

Is this coaching program tailored to my individual needs?

YES! This is NOT a cookie-cutter coaching program. Everything is tailored to you, your business and the unique challenges you face.

Is there a contract?

No. You can renew on a rolling quarterly basis. There is no additional setup fees, cancellation fees or longer-term contract.

How does unlimited email access work?

It means that: UNLIMITED. You can email me any time on weekdays and receive a reply within 24 hours. Clients who make sure of this unlimited access to me are the ones who see the most transformative growth.

Can you guarantee results?

Obviously I can't guarantee that, and I would urge you to stay away from coaches who say they can. The only way to get results is for you to take action and do the work. This is not a magic pill and simply paying for coaching will not get you results. I'll share my knowledge and insights, provide all the accountability, support and encouragement you need. We'll also work on your mindset, which is by far the most important factor in your success. Ultimately, you'll have to put in the work. If you can't dedicate the time and energy to do so, then this isn't for you.

What happens after I apply?

I'll personally review your application. If we're a right fit we'll set up a call to make sure we'd absolutely love working together.

Have a question that's not answered here?

Email me and I'll answer your question. I want to help you decide if email business coaching is right for you.

"Mui helped me acknowledge how much frustration I had and truly embrace the concept that I will get everything I need at this moment and learn how to make the best out of each situation.

Mui gave me presence ☺️ which I arrogantly thought I had. Before our conversation I wouldn't have been able to release the attachment of wanting things to go my way, and would have closed off opportunities for better things to happen. So thank you Mui!

Mui shared a personal perspective which totally helped me to zoom out and not get stuck in my tiny world of frustration.

She has a very calming presence which allowed all the "messy thoughts" to just flow."

- Kelsey C

"I was feeling stuck about the dichotomy between the monetary value of my coaching and what I offer. I was confused about my message as to what value I offer and how to translate that to my clients, as well as my rates.

After my conversation with Mui, I feel more confident about who I am as a coach and what my value is to my clients. Being able to price myself in a way that is more aligned with who I am will help me move my business forward."

- Whitney S

"Mui helped me extract something that sounds fun to offer to my audience. 🙂 ✨✨✨ There IS a solution to address all the different interests and energies I feel tugged on and to incorporate them into creations I feel satisfied with. And it doesn't have to look like any formula I've been taught. I did need help to invite that creativity from within me.

I now have a new way to offer support and community for my clients, and a new way to invite them in. The ideas generated give me parameters in which to create, with just the right balance of a plan with lots of flexibility."

- Zarah Darling