1:1 Business Coaching

For coaches and service professionals

A minimalist, less-is-more approach to marketing.

Is this you?


You're a coach, consultant or professional service provider.


You're crazy good at what you do. You know you can help people, if only you know how to get in front of them.


You lack focus, clarity and direction. It's like you're in a fog and can't see where you're going.


You're jumping from one thing to another, never focusing on anything long term.


You're not getting any results from your random marketing efforts.


You're suffering from information overload. You feel confused, overwhelmed and stuck.

If there's one thing I know, it's that there's so much to know and learn.

So you end up trying everything to see what sticks.

This "spray and pray" approach rarely works. On the contrary, when you try to do everything, you're diluting and wasting your efforts, with very little to show for them. You end up feeling burnt out, frustrated, confused and overwhelmed. Ready to quit, even.

But it doesn't have to be this way.

It's time to take a step back, and get down to what's important and essential. With a minimalist, less-is-more approach, you can make marketing work for you.

What is minimalist marketing?

Minimalist marketing is about focusing on effective actions that grow your business, and eliminating everything else that's just clutter and noise.


How to Be a Marketing Minimalist by Focusing on What Matters



Getting crystal clear on the who, what and why of your business.


Not having to churn out random content, "just because".


Being seen as an expert and a thought leader in your niche when you do share intentionally.


Having a focused action plan so you know what to do now and what to do next. No more guess work!


Knowing that your marketing is attracting your ideal clients who are eager to work with you.


Optimising your marketing to just a few hours a week. Bliss!


Being able to say, "No, that's not for me." without feeling the fear of missing out.


Having fun and making a living doing work that's in your zone of genius.

Why work with me?

You'll get the value of a coach who "gets" you, and intuitively knows the best ways to coach you both inside (mindset) and out (strategy) to maximise results.

I've been where you are and understand the challenges and frustrations you're facing. With 15+ years of experience of running my own online business, you'll benefit from the insights I've gained over the years, as well as the pitfalls and mistakes to avoid, so you can achieve your goals faster and easier.

Ready to get off the marketing treadmill?

What makes our work together special?

As your coach, I'm all about helping you develop...

Know what you do, why you do it, and who you do it for.


Know exactly how you help your customers.

Know the message you want to communiate to your target audience.
Know how your target audience think and feel.
Know what you want to achieve.
Focus your time, money and efforts on activities that move the needle.
Say yes to the things that matter, and no to the things that don't.
Have a clear plan of consistent acton: knowing what to do now and what to do next.
Commit to long-term strategies and monitoring results.
Hold an unwavering belief in yourself and who you want to become.


Know why you're doing something. No more being on auto-pilot or following the crowd.
Be intentional with how you spend your time, money and energy.
Be purposeful with every action you take. (Hint: Posting for the sake of posting is not being purposeful.)
Design your marketing to serve both you and your customers.

One size doesn't fit all.

That's why your 1:1 coaching is tailored to you and your business.  Depending on your needs, here are just some of the focus areas we can work on together...

Your vision and values

Goals and milestones

Niche clarity

Marketing message

Brand identity

Customer journey

Irresistible offers

Passive income opportunities

Authority content

Marketing strategy

Sales process

Tech set-up and advice

Whatever areas you choose to work on, my #1 priority is always to help you focus on the important and essential so you can experience...

Less hustle.
Less chaos.
Less overwhelm.
More focus.
More flow.
More clients.

Success Stories

"The attention and dedication I've felt from working with you is unmatchable. You cater the coaching specific to me, where I am, and also how I am, rather than try to make me fit into a particular program framework.

Working with you has helped me bring a lot more clarity and focus to my business as well as helped me remove personal blocks that have been holding me back. You are gently pushing me out of my own way so I can achieve what I've been trying to do by myself and not achieved for a long time.

Thank you, Mui!"

- Juan C

"It's been a game-changer working with Mui. She's great at listening, summarising and getting to the heart of the issue. Her thought-provoking questions enabled me to step back and understand where I'm going before plunging into action.

Mui strikes the perfect balance between offering guidance and encouraging autonomy. I loved the exercises she asked me to do as a precursor to starting on my first project. They really helped me focus on the why as well as the what, and provide the drive and motivation when things get hard. Working with Mui has really motivated me to take action towards what I wanted to achieve each day."

- Anne B

"Mui is amazing! She makes prioritizing business tasks and following through with them seem easy and fun. She validates every little step I take. Not once did I feel rushed or get the feeling that I wasn't enough.

Mui is genuine, kind, and very knowledgeable about what she does. She has a simple and straightforward approach to her mentoring and is never stingy with encouraging words. With Mui's help I was able to kick myself into action with a solid plan, pick a business goal that speaks to me, and just dive right in and do it. Without her, I don't know when I would have finished an entire email course. Probably next year. Thank you, thank you, thank you, Mui!"

- Jessica T

Your next step

If you're ready to re-organise your business for more ease, flow and results, here are a few options for you.

3-Month Coaching

US$ 1800

  • Initial prep + discovery
  • 12 coaching sessions via Zoom
  • Unlimited email support
  • Daily accountability check-in
  • Review and feedback (*)
  • Exclusive templates + workbooks
  • "Nail Your Signature Program" online course included

One-Month Coaching

US$ 700

  • Initial prep + discovery
  • 4 coaching sessions via Zoom
  • Unlimited email support
  • Daily accountability check-in
  • Review and feedback (*)
  • Exclusive templates + workbooks
  • 50% discount towards "Nail Your Signature Program" online course

90-Min Intensive

US$ 250

  • 90-minute coaching session via Zoom
  • 1 week of email support
  • 50% discount towards "Nail Your Signature Program" online course
  • US$ 250 discount towards 3-month coaching if applied within 2 weeks.

(*) You'll get personal feedback on everything your create or work on during our time together: content, designs, offers, website, emails... everything!


Leonardo da Vinci

Getting started...

I'll personally review your coaching application. If I feel I'm the right coach for you, we'll meet on Zoom to explore where you are and where you want to go. If we both agree it's the right step for you, we'll agree on a start date to commence your coaching.

"Mui has helped me in more ways than I can count. She has been providing invaluable support in helping me to define my niche and creating a client avatar. So don't hesitate, she is definitely going to move your business forward! Mui not only has the business savvy but also the technical expertise, which is invaluable for people like me. I like being accountable to someone and I like to know I can lean on her if I have technical questions and I don't feel stupid asking questions. Mui is amazing! I feel very grateful for having the opportunity to work with her."

- Sarah D

"I had no idea what to expect from working with Mui or if it was going to make any difference at all to my business. But I gained so much value in just one week of working with her!

Mui is extremely passionate about what she does. She is also very open and honest. She provides value and actionable steps in each session that would give me something to do or think about before our next interaction. Now I finally have a better understanding of who my ideal client is and have a wealth of information to draw on while writing copy for my ideal client. And I've been able to put myself out there for people to find out about my business."

- Bosibori M