Identifying your primary business archetype can really help you narrow down your products and services, carve out a niche, and develop a unique brand voice. So, which business archetype are you?
Having a signature program is one of the best ways to be seen as an expert & build a loyal following. Here's a step-by-step guide to create one that sells.
Is there a way to work smarter when it comes to marketing, and still get great results? I believe there is. You can spend less time and effort - but with a lot more focus - when it comes to your marketing strategy.
Consistent and clear brand messaging helps define your business and makes you stand out against your competition. Here are some tips on how to create a core message for your business.
When it comes to running your business, the scattergun approach rarely works. It can become an endless cycle of never accomplishing anything. Instead of spreading yourself too thinly and widely, you should focus your attention, energy and time on a few things that work.
You don't have to be famous or have a huge following to build your authority. You just have to focus your efforts on a narrowly-defined group of people - people with problems you can help solve.