That's it! I'm calling BS on fake scarcity because I can't keep my mouth shut anymore. 🤮
You've seen it I'm sure.
"Hurry... I have a special deal for you... you have to act fast... cart closes at midnight... I don't know when I'm going to offer this again... price is going up 1000 times... you're going to regret this if you don't buy now..."
Yada yada yada.
More often than not, this "special deal" re-opens again next month, next week, next day even, or is extended.
I'll give you a concrete example...
I followed this woman because she has something unique and fun to say about a topic I'm interested in. She emailed about a new program with a special lower launch price for 7 days. I didn't need the program so didn't buy it. Immediately after the 7 days, I got an email again saying the special price had been extended for an indefinite time. No reason given.
I think it was Warren Buffett who said, "It takes 20 years to build a reputation and five minutes to ruin it."
And it's so true.
All of a sudden, I felt I could no longer trust her. And I unsubscribed.
She probably made quite a few more sales, but I bet she also lost many more subscribers and followers. More damagingly, she's also lost her integrity.
All that fake urgency stuff that's so widespread in the online business world feels like an insult to our intelligence, don't you think?
And nobody likes to be made to feel stupid, or duped.
This is why a question I always ask myself is, "Am I likely to insult my readers' intelligence by what I'm about to say or invite them to do?"
The last thing I want to do is to leave a trail of icky feelings behind. 😣