- to prepare someone for the next stage in a process so that they know what to do, especially by sharing essential information.
- to prepare or make ready for a particular purpose or operation.
If there's one thing that I hear over and over again, it's that there's so much to know and learn, that it's very easy to become confused, overwhelmed and stuck.
Everywhere you turn, you're inundated with information and advice.
So you try this. And you try that. But nothing seems to be working.
And here's why...
Remember the bedtime story The Three Little Pigs?
If you build your business with straw or sticks, then that big bad wolf is going to huff, and puff, and blow your house down.
Don't get me wrong. Knowledge is a good thing. But without a solid strong foundation, there will be nothing for the knowledge to build upon.
"Where is the magic?"
You have a website. A logo. Social media accounts. And finally, after months of hard work, your sign is up - OPEN FOR BUSINESS.
But... not much is happening.
Inconsistent (or, worse, non-existent) cash flow and a lot of doubt about if you are truly cut out for this.
You feel overwhelmed and stuck about how to make your business dream a reality. There's a huge gap between where you are and where you want to be. So you consume more information online, watch more videos, try everything the gurus recommend, and spend more time "marketing" yourself on social media.
It feels like you're stabbing in the dark, hoping to strike lucky.
You're exhausted, but you're still nowhere nearer to that dream.
"What am I doing wrong?"
You're not doing anything wrong.
Know who your target audience is and who you're talking to
Develop a deep understanding of the problems and challenges your ideal clients are facing
Know precisely how you're going to help them solve those problems
Communicate succinctly how you can help them achieve the results they desire, in a language they can understand
A clear and focused action plan so you know what you're doing now and what you're doing next (no guess work!)
If you lack clarity in any of these key elements, you'll struggle to gain momentum in your business.
But none of your efforts have been wasted. You just need to backtrack a little, and lay down a strong foundation.
Here's how Business Primer works...
- Your personal and business vision
- A clear picture of who you want to become
- Discover your WHY
Your Niche & Your Marketing Message
- Pinpoint your niche
- Craft a compelling stand-out marketing message
- Describe what you do with confidence
Your Ideal Client
The only way to market to your potential clients effectively is to understand them inside out. At the end of this week you'll have a deep understanding of your ideal client and know them better than they do!
- Visualise your ideal client
- Create an empathy map
- Discover their pains, desires and frustrations
- Understand their language
Your Action Plan
Now that your foundation is in place, you'll create an action plan filled with endless possibilities that will help you move towards your business dream.
- Create a master plan with actionable tasks
- Always know what to focus on at any one time
- Have a birds-eye view of what's coming up next
- Never have to second-guess what to do again
- Build your business in ways that inspire and motivate you
Why work with me
Business know-how is important, but the success of your business depends on your willingness to build good habits, master your skills and strengthen your mindset. Through the Business Primer mentoring program, I'll help you develop the character of a successful business owner.
We'll review and celebrate your achievements throughout the week and confirm goals and tasks for the upcoming week. You'll also receive 1:1 feedback on everything you create.
The weekly calls are a perfect time for you to ask questions, and get help with anything that's stopping you from achieving your goals. Instead of procrastinating and feeling stuck week after week, you'll have a clear sense of direction of where you're heading and how you're going to get there. This is how you're going to build confidence and gain momentum to move your business forward.
I'll share with you the insights I've gained over the years, as well as the pitfalls and mistakes that you should avoid, so you can achieve your goals faster and with fewer setbacks.
I use insightful and creative exercises to help you discover how you can serve your audience in a way that's aligned with your core values and desires. When that happens, you'll feel a sense of urgency and excitement to plan your projects and tasks to move towards your goals. You'll go from feeling stuck and overwhelmed to having a clear direction and being able to take intentional action to achieve your goals, and have fun doing so. You'll gain clarity, focus and renewed enthusiasm for your business.
You'll feel unstoppable.
Ready to prime your business for success?
If you're ready to work for success, but just want to be sure you're working on the RIGHT things, then the Business Primer mentoring program is for you!
Let's discuss your goals and see if BUSINESS PRIMER is right for you. I'll answer all your questions so you can make an informed decision.
Receive all the support & accountability you need to build a solid foundation for your business. I'll help you, every step of the way.
PRIME YOUR BUSINESS
You'll emerge with clarity, focus and a plan of action, plus a renewed sense of enthusiasm and excitement for your business. Get ready to become unstoppable!
Frequently Asked Questions
Am I suitable for the BUSINESS PRIMER mentoring program?
I work with coaches, consultants, freelancers and service-based business owners. The specific industry is less important, as long as you have a genuine desire to succeed.
If you feel like you've been fumbling in the dark and can't get your business off the ground up till now, BUSINESS PRIMER is for you!
Do I need any technical skills for this program?
No. This mentoring program doesn't require particular technical skills. However, if you do have technical questions during the program, I'll be more than happy to give you advice and help you figure things out.
In case you don't know, I have a super strong background in web development and all things techie, and regularly help my clients in those areas. So you're in safe hands!
How much time do I need to put into this program?
You'll need to set aside 30 minutes each week for our weekly calls, plus a minimum of one hour per week to work on various assignments and exercises.
Can you guarantee results?
Obviously I can't guarantee that. The only way to get results is to take action. I'll provide all the accountability, support and encouragement you need, but you'll have to put in the work. If you can't dedicate the time and energy to do so, then this probably isn't for you.