Business Primer

A 4-week mentoring program to prime your business for success.


Business Primer

A 4-week mentoring program to prime your business for success.




  1. to prepare someone for the next stage in a process so that they know what to do, especially by sharing essential information.
  2. to prepare or make ready for a particular purpose or operation.

If there's one thing that I hear over and over again, it's that there's so much to know and learn, that it's very easy to become confused, overwhelmed and stuck.

Everywhere you turn, you're inundated with information and advice.

So you try this. And you try that. But nothing seems to be working.

And here's why...

Remember the bedtime story The Three Little Pigs?

If you build your business with straw or sticks, then that big bad wolf is going to huff, and puff, and blow your house down.

Don't get me wrong. Knowledge is a good thing. But without a solid strong foundation, there will be nothing for the knowledge to build upon.

Is this you?

You're a coach, consultant, freelancer or professional service provider who delivers a service, a digital product or training online.

You're crazy good at what you do but you have no idea how to get in front of the right people.

You lack focus, clarity and direction. It's like you're in a fog and can't see where you're going.

You're not getting any results from your random marketing efforts.

You jump from one marketing strategy to another, never focusing on anything long-term.

You're suffering from information overload. You feel confused, overwhelmed and stuck.

You've tried to do everything on your own but you're not sure where to even begin anymore.

You're ready and determined to give your dreams your best efforts.

"Where is the magic?"

You have a website. A logo. Social media accounts. And finally, after months of hard work, your sign is up - OPEN FOR BUSINESS.

But... not much is happening.

Inconsistent (or, worse, non-existent) cash flow and a lot of doubt about if you are truly cut out for this.

You feel overwhelmed and stuck about how to make your business dream a reality. There's a huge gap between where you are and where you want to be. So you consume more information online, watch more videos, try everything the gurus recommend, and spend more time "marketing" yourself on social media.

It feels like you're stabbing in the dark, hoping to strike lucky.

You're exhausted, but you're still nowhere nearer to that dream.

"What am I doing wrong?"

You're not doing anything wrong.

For your business to thrive, you need to have these key fundamental pieces in place:

Know who your target audience is and who you're talking to

Develop a deep understanding of the problems and challenges your ideal clients are facing

Know precisely how you're going to help them solve those problems

Communicate succinctly how you can help them achieve the results they desire, in a language they can understand

A clear and focused action plan so you know what you're doing now and what you're doing next (no guess work!)

If you lack clarity in any of these key elements, you'll struggle to gain momentum in your business.

But none of your efforts have been wasted. You just need to backtrack a little, and lay down a strong foundation.

And that's exactly what you'll do in the Business Primer mentoring program.


Getting crystal clear on who you help, how you help them and what results you help your clients achieve

Being able to articulate exactly what you do (no more struggling for words!)

Knowing what words and phrases to use in your marketing to draw your ideal clients towards your offers

Having a renewed confidence in yourself that YOU ARE cut out for this!

Attracting potential clients who are specificially looking for your expertise and are excited to work with you

Getting 1:1 support and encouragement from someone who's been there and done it

Receiving 1:1 feedback on everything you create

Having fun and making a living doing work that's in your zone of genius

How to Be a Marketing Minimalist by Focusing on What Matters

Here's how Business Primer works...


Your Vision & Your Why
During this first week you'll dive deep into discovering what you truly want for you business, and WHY. By the end of this week, you will have a true vision of how you want your business to look like. It may not be what you originally think!


  • Your personal and business vision
  • A clear picture of who you want to become
  • Discover your WHY


Your Niche & Your Marketing Message

You'll take the time to develop a deep understanding of your ideal clients. You'll also craft and perfect your stand-out marketing message, so you never struggle for words when describing how you help your clients. This is going to help you attract the right people to your business; people who are looking for your expertise to solve their problems.


  • Pinpoint your niche
  • Craft a compelling stand-out marketing message
  • Describe what you do with confidence


Your Ideal Client

The only way to market to your potential clients effectively is to understand them inside out. At the end of this week you'll have a deep understanding of your ideal client and know them better than they do!


  • Visualise your ideal client
  • Create an empathy map
  • Discover their pains, desires and frustrations
  • Understand their language 


Your Action Plan

Now that your foundation is in place, you'll create an action plan filled with endless possibilities that will help you move towards your business dream.


  • Create a master plan with actionable tasks
  • Always know what to focus on at any one time
  • Have a birds-eye view of what's coming up next
  • Never have to second-guess what to do again
  • Build your business in ways that inspire and motivate you
How to Be a Marketing Minimalist by Focusing on What Matters

Why work with me

Building a successful business takes courage and determination. You'll get the value of a mentor who "gets" you, and intuitively knows the best ways to coach you both inside (mindset) and out (strategy) to maximise results.

Business know-how is important, but the success of your business depends on your willingness to build good habits, master your skills and strengthen your mindset. Through the Business Primer mentoring program, I'll help you develop the character of a successful business owner.

You'll receive support and accountability via weekly calls and daily 1:1 check-in emails.

We'll review and celebrate your achievements throughout the week and confirm goals and tasks for the upcoming week. You'll also receive 1:1 feedback on everything you create.

The weekly calls are a perfect time for you to ask questions, and get help with anything that's stopping you from achieving your goals. Instead of procrastinating and feeling stuck week after week, you'll have a clear sense of direction of where you're heading and how you're going to get there. This is how you're going to build confidence and gain momentum to move your business forward.

I've been where you are and understand the challenges and frustrations you're going through. I bring 20+ years of experience in building my own online business and helping my clients build theirs.

I'll share with you the insights I've gained over the years, as well as the pitfalls and mistakes that you should avoid, so you can achieve your goals faster and with fewer setbacks.

While growing your business is a serious matter, let's not forget to enjoy the journey and make it fun. It's good to take the wheel when you have a clear direction, but it's important to not grip it too tight, so that you can appreciate the scenery and fall in love with the process.

I use insightful and creative exercises to help you discover how you can serve your audience in a way that's aligned with your core values and desires. When that happens, you'll feel a sense of urgency and excitement to plan your projects and tasks to move towards your goals. You'll go from feeling stuck and overwhelmed to having a clear direction and being able to take intentional action to achieve your goals, and have fun doing so. You'll gain clarity, focus and renewed enthusiasm for your business.

You'll feel unstoppable.

"The attention and dedication I've felt from working with you is unmatchable. You cater the mentoring specific to me, where I am, and also how I am, rather than try to make me fit into a particular program framework.

I feel supported and guided throughout. The weekly calls are very relevant. The daily email feedback is very specific to me, and helped me so much to stay on track. I really appreciate how you deliver your feedback, and how you gently nudge me into taking action.

Working with you has helped me bring a lot more clarity and focus to my business as well as helped me remove personal blocks that have been holding me back. You are gently pushing me out of my own way so I can achieve what I've been trying to do by myself and not achieved for a long time.

Thank you, Mui!"

- Juan C

"Before working with Mui as my mentor, I was just drifting rather than taking any action. Mui has gently held me accountable for moving my business forward. It's been a game-changer to be able to talk things through with her and to get her feedback and reassurance. She's great at listening, summarising and getting to the heart of the issue. Her thought-provoking questions enabled me to step back and understand where I'm going before plunging into action.

Mui strikes the perfect balance between offering guidance and encouraging autonomy. I loved the exercises she asked me to do as a precursor to starting on my first project. They really helped me focus on the why as well as the what, and provide the drive and motivation when things get hard. The exercises, together with the private client area, really motivated me to take action towards what I wanted to achieve each day.

You need to work with Mui!"

- Anne B

"Mui is amazing! She makes prioritizing business tasks and following through with them seem easy and fun. She validates every little step I take. Not once did I feel rushed or get the feeling that I wasn't enough.

Mui is genuine, kind, and very knowledgeable about what she does. She has a simple and straightforward approach to her mentoring and is never stingy with encouraging words. With Mui's help I was able to kick myself into action with a solid plan, pick a business goal that speaks to me, and just dive right in and do it. Without her, I don't know when I would have finished an entire email course. Probably next year. Thank you, thank you, thank you, Mui!"

- Jessica T

Ready to prime your business for success?

If you're ready to work for success, but just want to be sure you're working on the RIGHT things, then the Business Primer mentoring program is for you!


Let's discuss your goals and see if BUSINESS PRIMER is right for you. I'll answer all your questions so you can make an informed decision.


Receive all the support & accountability you need to build a solid foundation for your business. I'll help you, every step of the way.


You'll emerge with clarity, focus and a plan of action, plus a renewed sense of enthusiasm and excitement for your business. Get ready to become unstoppable!

Not a talker? Head over to this form

"I signed up for Mui's business mentoring last week...and boy am I glad I did! She has helped me in more ways than I can count. She has been providing invaluable support in helping me to define my niche and creating a client avatar. So don't hesitate, she is definitely going to move your business forward! Mui not only has the business savvy but also the technical expertise, which is invaluable for people like me. I like being accountable to someone and I like to know I can lean on her if I have technical questions and I don't feel stupid asking questions. Mui is amazing! I feel very grateful for having the opportunity to work with her."

- Sarah D

"I had no idea what to expect from working with Mui or if it was going to make any difference at all to my business. But I gained so much value in just one week of working with her!

Mui is extremely passionate about what she does. She is also very open and honest. She provides value and actionable steps in each session that would give me something to do or think about before our next interaction. Now I finally have a better understanding of who my ideal client is and have a wealth of information to draw on while writing copy for my ideal client. And I've been able to put myself out there for people to find out about my business."

- Bosibori M

Frequently Asked Questions

Am I suitable for the BUSINESS PRIMER mentoring program?

I work with coaches, consultants, freelancers and service-based business owners. The specific industry is less important, as long as you have a genuine desire to succeed.

If you feel like you've been fumbling in the dark and can't get your business off the ground up till now, BUSINESS PRIMER is for you!

Do I need any technical skills for this program?

No. This mentoring program doesn't require particular technical skills. However, if you do have technical questions during the program, I'll be more than happy to give you advice and help you figure things out.

In case you don't know, I have a super strong background in web development and all things techie, and regularly help my clients in those areas. So you're in safe hands!

How much time do I need to put into this program?

You'll need to set aside 30 minutes each week for our weekly calls, plus a minimum of one hour per week to work on various assignments and exercises.

Can you guarantee results?

Obviously I can't guarantee that. The only way to get results is to take action. I'll provide all the accountability, support and encouragement you need, but you'll have to put in the work. If you can't dedicate the time and energy to do so, then this probably isn't for you.