Practical articles to help you grow your business
It's important to get in front of your audience consistently. When they start seeing your marketing message multiple times, you become part of their subconscious. If they are the right clients for you, desire and trust will build up, increasing the chance that they will take action and buy from you.
Marketing is a marathon, not a sprint. On average, your prospects need to see or hear your marketing message 7 times before they'll purchase from you. Here's why...
Learn how to communicate with your potential clients in the way THEY think about their problems. It's like sitting down with your best friend for coffee, truly listening to their problems and offering a helpful solution.
The internet is a crowded place. To stand out you need to niche down so that you're in a smaller pool. That way you'll have fewer competitors, and it'll be easier for people to notice you.
Coming up with brand new ideas isn't what differentiates most businesses. The vast majority of successful businesses are built on existing ideas by improving on an existing concept. The question is, how do you turn competition to your advantage?
If you always do what you’ve always done, you’ll always get what you’ve always got. So if you want different results, you have to try different approaches. The good news is, you already have all the inner resources to get there.
As a service-based business owner, one of the most important things you'll have to do is to find your marketing style. Doing so can be both easy and hard. Here are a few questions to ask yourself whenever you try a marketing tactic.
Visibilty Strategy: When it comes to your business, there are so many ways to increase your visibility. Thankfully you don't have to do them all. The key is to focus your time and energy on your strengths.
Most people wait for circumstances to be perfect before they take action. They think that to succeed, you must get everything right. The truth is, you only need to get one thing right. The rest can be executed with imperfection.
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