Practical articles to help you grow your business

Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
5 Ways To Create WOW Moments Your Clients Will Rave About
How to create WOW moments that will delight your customers, turn them into raving fans, and keep them coming back.
Woman holding speech bubble.
As a service-based business owner, selling may not be something that comes naturally to you. Fortunately, there are ways you can communicate your value without any hard-selling at all.
Woman holding a pen and using a calculator.
So you have a great program or service, but how do you come up with a price that reflects your value and expertise?
12 Business Archetypes - Which One Are You?
Identifying your primary business archetype can really help you narrow down your products and services, carve out a niche, and develop a unique brand voice. So, which business archetype are you?
When done with your customers' best interest in mind, good consumer psychology is a good way to help people make the right decisions for themselves. It also makes them feel good about interacting with your business and buying from you.
How to Find a Niche for Your Business
Having a unique niche is crucial if you want your business to succeed. However, nailing your niche is a challenging task that won't happen overnight. Often the perfect niche will reveal itself to you as your business evolves.
Feminine pens on blank lined paper.
The name of your product or service can have a huge impact on its success or failure. That's why it's important to come up with a compelling name that sparks interest.
A blue foldback clip amongst 4 pink foldback clips.
It's important for your business to stand out from the crowd. Here are 4 areas in your business where you can differentiate yourself from your competitors.
Fun images of young girl sitting on suitcase and shouting on megaphone.
If you have the perfect marketing message but you're not communicating it effectively to your audience, then no-one will hear it. Learn how to communicate effectively with your online audience.
A profitable business doesn't have to involve running to and from an office or shop. And it doesn't mean having to sacrifice time with loved ones or ignoring your overall quality of life. If you're thinking of starting your own business and being your own boss, a home-based business is a great way to dip your toes in.
If you're thinking of starting your own business and being your own boss, a home-based business is a great way to dip your toes in.
Thoughtful and helpful content paves the way for what we want our readers to do -- whether that's sharing our content, opting in, or buying something from us. Here's how to use content marketing to bring in the vital connections that lead to conversions and long-lasting relationships.
Thoughtful and helpful content paves the way for what we want our readers to do -- whether that's sharing our content, opting in, or buying something from us. Here's how to use content marketing to bring in the vital connections that lead to conversions and long-lasting relationships.
It's easier and cheaper to earn repeat business from an existing customer than it is to go out and find a new one. But many businesses usually only manage to turn a small proportion of new customers into repeat business. The good news is, there's an opportunity to grow your business right under your nose. Here are 9 ideas to get you thinking...
It's easier and cheaper to earn repeat business from an existing customer than it is to go out and find a new one. The good news is, there's an opportunity to grow your business right under your nose. Here are 9 ideas to get you thinking...
How to overcome the fear of marketing yourself: Learn strategies that will make marketing yourself easier and more enjoyable.
How to overcome the fear of marketing yourself: Learn strategies that will make marketing yourself easier and more enjoyable.
How to Figure Out What Your Customers Really Want
When you can explain your customer's problem and articulate their desires better than they can themselves, and show them what success looks like, they'll trust that you have the answer.

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