Practical articles to help you grow your business
How to Respond When a Client Says: “You’re too expensive!”
Potential clients telling you you're too expensive? Here's how to respond when you face price objections, and how to make it a positive experience for both you and your clients.
Effective Marketing Strategies for Introverts
As an introvert, your natural ability to listen, observe, be sensitive to your clients' needs and be focused on the tasks at hand gives you the potential to be a great leader. The trick is to play to your strengths and do what works for you.
How to Create a Captivating Core Message for Your Business
Consistent and clear brand messaging helps define your business and makes you stand out against your competition. Here are some tips on how to create a core message for your business.
When Someone’s Already Doing What You Want to Do
Most businesses are not based on totally new ideas, but on improvements on what have come before them. So instead of feeling deflated that your business idea is not as unique as you thought, think about the improvements you can make to an existing product or service.
How to Stop Spinning Your Wheels and Focus on “The One Thing”
When it comes to running your business, the scattergun approach rarely works. It can become an endless cycle of never accomplishing anything. Instead of spreading yourself too thinly and widely, you should focus your attention, energy and time on a few things that work.
How to Build Authority When You’re Just Starting Out in Business
You don't have to be famous or have a huge following to build your authority. You just have to focus your efforts on a narrowly-defined group of people - people with problems you can help solve.
8 Ways to Humanise Marketing Automation
Automation saves us a lot of time. But are we getting too caught up in automating our business processes that we forget there are real human beings at the receiving end?
5 Reasons Why Nobody Is Buying From You
Are you spending endless hours marketing your services but still not selling much? Or selling nothing at all? When people don't buy, it could be for a number of reasons, and it’s rarely just about money!
How to Get Started With Your First Sales Funnel
Having a sales funnel means you don't want to be hustling for every single sale. You've already spent so much time creating content. Wouldn't you rather put a system in place so that you can bring in leads and sales through an automated process?