Practical articles to help you grow your business

Thoughtful and helpful content paves the way for what we want our readers to do -- whether that's sharing our content, opting in, or buying something from us. Here's how to use content marketing to bring in the vital connections that lead to conversions and long-lasting relationships.
Thoughtful and helpful content paves the way for what we want our readers to do -- whether that's sharing our content, opting in, or buying something from us. Here's how to use content marketing to bring in the vital connections that lead to conversions and long-lasting relationships.
It's easier and cheaper to earn repeat business from an existing customer than it is to go out and find a new one. But many businesses usually only manage to turn a small proportion of new customers into repeat business. The good news is, there's an opportunity to grow your business right under your nose. Here are 9 ideas to get you thinking...
It's easier and cheaper to earn repeat business from an existing customer than it is to go out and find a new one. The good news is, there's an opportunity to grow your business right under your nose. Here are 9 ideas to get you thinking...
How to overcome the fear of marketing yourself: Learn strategies that will make marketing yourself easier and more enjoyable.
How to overcome the fear of marketing yourself: Learn strategies that will make marketing yourself easier and more enjoyable.
How to Figure Out What Your Customers Really Want
When you can explain your customer's problem and articulate their desires better than they can themselves, and show them what success looks like, they'll trust that you have the answer.
How to Get In Front of Your Audience Consistently.
It's important to get in front of your audience consistently. When they start seeing your marketing message multiple times, you become part of their subconscious. If they are the right clients for you, desire and trust will build up, increasing the chance that they will take action and buy from you.
The Rule of 7: Why It’s Important to Your Business.
Marketing is a marathon, not a sprint. On average, your prospects need to see or hear your marketing message 7 times before they'll purchase from you. Here's why...
How to Speak the Language of Your Target Audience.
Learn how to communicate with your potential clients in the way THEY think about their problems. It's like sitting down with your best friend for coffee, truly listening to their problems and offering a helpful solution.
Why You Need to Niche Down In Order to Stand Out.
The internet is a crowded place. To stand out you need to niche down so that you're in a smaller pool. That way you'll have fewer competitors, and it'll be easier for people to notice you.
How to Use Your Competition to Your Advantage.
Coming up with brand new ideas isn't what differentiates most businesses. The vast majority of successful businesses are built on existing ideas by improving on an existing concept. The question is, how do you turn competition to your advantage?

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