Practical articles to help you grow your business

6 Ways To Use Content To Build Your Personal Brand
Your personal brand is a reflection of who you are and what you have to offer to your customers. Using content to create and maintain a personal brand is the perfect way to show up online, and there's never been a better time to do so than now.
How To Create A Call To Action That People Can’t Help But Click
Your audience wants you to tell them what to do. Here are 4 simple steps to help you create a killer call to action that people can't help but click.
How to Be a Marketing Minimalist by Focusing on What Matters
Being a marketing minimalist is about doing less in order to focus on what will help you achieve your business goals. It's about providing the greatest value and receiving the best return on investment (ROI) from your marketing activities. Are you ready to become a marketing minimalist?
10 Ways to Create Relatable Content Your Readers Will Love
Creating relatable content is one of the best ways to build rapport with your audience. Here are 10 simple ways you can make your content more relatable.
Businesses with integrity demonstrate a set of highly sought-after values: trust, honesty, dependability, compassion and respect. And their customers love them for it. Here are some tips on how to run your business with integrity.
Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
5 Ways To Create WOW Moments Your Clients Will Rave About
How to create WOW moments that will delight your customers, turn them into raving fans, and keep them coming back.
Woman holding speech bubble.
As a service-based business owner, selling may not be something that comes naturally to you. Fortunately, there are ways you can communicate your value without any hard-selling at all.
Woman holding a pen and using a calculator.
So you have a great program or service, but how do you come up with a price that reflects your value and expertise?
12 Business Archetypes - Which One Are You?
Identifying your primary business archetype can really help you narrow down your products and services, carve out a niche, and develop a unique brand voice. So, which business archetype are you?
When done with your customers' best interest in mind, good consumer psychology is a good way to help people make the right decisions for themselves. It also makes them feel good about interacting with your business and buying from you.
How to Find a Niche for Your Business
Having a unique niche is crucial if you want your business to succeed. However, nailing your niche is a challenging task that won't happen overnight. Often the perfect niche will reveal itself to you as your business evolves.
Feminine pens on blank lined paper.
The name of your product or service can have a huge impact on its success or failure. That's why it's important to come up with a compelling name that sparks interest.
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It's important for your business to stand out from the crowd. Here are 4 areas in your business where you can differentiate yourself from your competitors.
Fun images of young girl sitting on suitcase and shouting on megaphone.
If you have the perfect marketing message but you're not communicating it effectively to your audience, then no-one will hear it. Learn how to communicate effectively with your online audience.

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