Practical articles to help you grow your business

How to Be a Marketing Minimalist by Focusing on What Matters
Being a marketing minimalist is about doing less in order to focus on what will help you achieve your business goals. It's about providing the greatest value and receiving the best return on investment (ROI) from your marketing activities. Are you ready to become a marketing minimalist?
10 Ways to Create Relatable Content Your Readers Will Love
Creating relatable content is one of the best ways to build rapport with your audience. Here are 10 simple ways you can make your content more relatable.
Businesses with integrity demonstrate a set of highly sought-after values: trust, honesty, dependability, compassion and respect. And their customers love them for it. Here are some tips on how to run your business with integrity.
Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
Business investments are necessary in order for your business to grow and thrive. Overcoming the fear of investing in your business is a matter of changing your mindset. Here's how...
5 Ways To Create WOW Moments Your Clients Will Rave About
How to create WOW moments that will delight your customers, turn them into raving fans, and keep them coming back.
Woman holding speech bubble.
As a service-based business owner, selling may not be something that comes naturally to you. Fortunately, there are ways you can communicate your value without any hard-selling at all.
Woman holding a pen and using a calculator.
So you have a great program or service, but how do you come up with a price that reflects your value and expertise?
12 Business Archetypes - Which One Are You?
Identifying your primary business archetype can really help you narrow down your products and services, carve out a niche, and develop a unique brand voice. So, which business archetype are you?
When done with your customers' best interest in mind, good consumer psychology is a good way to help people make the right decisions for themselves. It also makes them feel good about interacting with your business and buying from you.

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