It's not necessary for the whole world to know who you are to have a successful online business. You only need to be known to a group of the right people.
For example, if you're a personal trainer, you only need the people in your geographical area to know who you are. If you work with budding authors, you don't need to worry about attracting established writers.
"I'm not famous, I'm simply very well-known to certain people."
Luckily, being well-known on a small scale is easier than you think! Here are a few tips you can follow:
(1) Specialise. It's easier to become well-known if you're extremely good at something specific. So, if you're a health coach, it's better to specialise in a specific health-related niche. For example, someone who specialises in reversing diabetes instead of a generic "I will help you become healthier" type of coach.
(2) Identify your target audience. Who are you trying to serve? What does your ideal customer look like? Develop a composite of the people that you want to know you. Are they a certain age? Male or female? What income level do they have? What profession are they in? What hobbies do they have?
- Be as detailed as you can. It's important to know who you're trying to reach.
- Avoid wasting your time with those who aren't in your niche.
(3) Become an authority. When people want to solve a problem, they want an expert. But how does the average person spot an expert?
Consider these ideas:
- Put content in front of ready-made audiences. There are others who already have the attention of those you want to reach. Write a guest post for another blog. Be a guest on a podcast.
- Create an online class in your chosen niche. Teaching a particular topic automatically implies a certain level of authority. After all, if you don't know anything, you wouldn't be teaching it, right?
- Put content on on your own website and social media regularly. It's important to be consistent with your postings, so stick to a regular schedule.
- Keep your social media profiles up to date and make use of all the features on the platforms to post /share content.
- Write a book. If you know your subject, it's not as hard as it sounds. It only takes a few pages a day to write a book in six week.
(4) Become well-known by association. Make friends with well-known experts in your field. Interview or be interviewed by these experts. Contribute a guest post to their websites. Ask them to write the introduction to your book. You get the idea.
(5) Rise above the noise. What does your audience need? What is the common problem they all have? Centre your message around this need and your ability to provide a solution. Noise is simply something that's perceived as non-meaningful messaging. So make sure your messaging are relevant and meaningful to your audience.
The world within your niche is quite small. You don't have to be a household name. Just a little fame can go a long way towards building your business. With consistent effort and some creative ideas, getting well known in your niche is not as daunting as it may seem.