Hello, my name is Mui.
Business coach. Minimalist. Dog mum. A quietly confident, eloquent and fiercely independent Hong Kong Chinese who has made UK my home. Unflappable, laid back and chilled. Never without Chinese food or latte. Frequently found in the treehouse either working, doodling or doing yoga, often with my dog Polly in tow.
Here's what I believe...
Growing your business is not just about strategies, tactics and know-how. That's all very important, of course, but it's not enough.
Your mindset and thinking patterns play a huge part in the success or failure of your business.
The human brain is responsible for everything you do, think and feel.
That's good news and bad news because your brain is your biggest asset, but it can also be your worst enemy.
This explains why you can feel super excited about working on your business one minute, and become paralysed with fear the next minute.
Understanding what's going on in your brain will help free you from this start-stop-start-stop cycle of stuckness.
This is what sets me apart from other business coaches. Interested in working with me? Check out my Email Business Coaching.
More About Me
I arrived in the UK from Hong Kong when I was 18, with just one suitcase. Since then I've had the opportunity to explore many different countries, including staying at the Ice Hotel in Sweden, quad-biking on sand dunes in Namibia, climbing up volcanoes in Iceland and trekking across the Spanish Pyrenees in our 4x4.
Experiences and connections are important to me, more so than worldly possessions. While I'll need more than just one suitcase now, I can probably fit everything I own into a small van.
I have a lifelong interest in neuroscience, psychology and personal development. Understanding how my own brain works has helped me overcome personal struggles and past trauma to create a more fulfulling, joyous life.
When I'm not working with clients, I love travelling to faraway places. Being surrounded by the vastness and the mystery of nature is great for putting things into perspective, and figuring out what is and isn't important.
I live in rural England with my partner and our son James. In between travelling, we try to grow vegetables but so far we only managed to harvest two potatoes. I'm hoping next time we can increase the crop to 3, so that we can at least have one each. Watch this space!
Fun Facts
I am addicted to ramen noodles.
I spend a disproportionate amount of time laughing at our dog's expressions and antics.
My favourite place so far is the Namib desert. I'd love to return to that part of the world again one day with my family, to experience the vastness and stillness once again.
I was once blocked by an elephant on the road.
My optimal room temperature is 25C. In winter I go into hibernation.
In the evenings, you'll find me snuggled up with my family next to a roaring fire (sometimes even in June).
Things people may not know about me: I'm an aspiring watercolourist and a competent Morse code operator.
Audience Clarity
FREE Training Guide
Whether you're at the early stages of getting your online business off the ground, or still thinking about taking the leap, the Audience Clarity Training Guide will help you focus on what really matters at this stage in your business.
It contains detailed explanation on Target Market, Target Audience, Niche and Ideal Customer, plus 10 real-world examples across diverse industries to help you apply these concepts to your own business. It will enhance your ability to tailor your marketing efforts more precisely and connect with your desired audience in a way that drives success for your business.
So, don't waste time and money focusing on the wrong things. Download the Audience Clarity Training Guide now.
My Mission
Being my own boss has allowed me the freedom to live life on my own terms. By sharing my experience and insights, I want to help you do the same.
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