About Mui

It's nice to meet you!

Let's get to know each other.

About Mui

It's nice to meet you!

Let's get to know each other.

Your business deserves to succeed.

Let's make it happen!

If you're like most people who come to my site, you're in the early stages of running an online business.

Logo. Business cards. Website. Not to mention the endless hours you've spent on choosing the perfect colours and fonts.

Finally, after months of hard work, your virtual sign is up - OPEN FOR BUSINESS.

But now, the initial excitement is giving way to overwhelm, confusion and doubts.

"What do I do now?"

"Where are my clients?"

Let's get to the point

Everywhere you turn, people are talking about 6-figure launches or 10K months. Or how they build a huge email list with a gazillion subscribers in record time.

Very few people are talking about building a solid foundation and creating a steady momentum that fuels growth and sustainability. For a new business, they are what matters the most. But these topics aren't sexy.

Who doesn't want to believe there's a shortcut to success? We're hard-wired to go after maximum results for minimum effort. Zero to hero in a month? Yes please!

Yet, deep down. You know it sounds too good to be true.

But there must be a better way, right?

There is, but it requires you to think differently.

The most important element in your business is YOU.

Building a ​profitable business is one of the most difficult challenges you can choose to take on. Anyone who says otherwise is probably trying to sell you snake oil.

The bad news: There are no quick fixes.

The good news: If you're willing to grow YOU as a business owner by working on your habits, skills and mindset, you're half way there.

I'm a marketing strategist for service-based business owners. I'm all about helping you build a valuable and long-lasting online business. No fads. No fluff. And no hype.

I believe that growing your business is less about know-how, and more about mindset.

My work is driven by these 3 fundamental beliefs and principles:

Just Be YOU
Find Your Superpower

Grow Yourself First

Read my full manifesto here.

More About Me

I love adventures and I've done some crazy things. When I'm not working with clients, I love travelling to faraway places. I left Hong Kong and arrived in the UK when I was 18, with just one suitcase. Since then I've had the opportunity to explore many different countries, including staying at the Ice Hotel in Sweden, quad-biking on sand dunes in Namibia, climbing up volcanoes in Iceland and trekking across the Spanish Pyrenees in our 4x4.

I live in rural England with my partner and our son James. In between travelling, we try to grow vegetables but so far we only managed to harvest two potatoes. I'm hoping next time we can increase the crop to 3, so that we can at least have one each. Watch this space!

Fun Facts

I am addicted to ramen noodles.

I am addicted to ramen noodles.

I spend a large amount of time laughing at our dog's expressions and antics.

My favourite place so far is the Namib desert. I'd love to return to that part of the world again one day with my family, to experience the vastness and stillness once again.
I was once blocked by an elephant on the road.
My optimal room temperature is 25C. In winter I go into hibernation.
In the evenings, you'll find me snuggled up with my family next to a roaring fire (sometimes even in June).
On any given day, I can be called mum, business owner, cook, driver, cleaner, entertainer, teacher and friend. Just like you, really.

Work With Me

If you're a coach, consultant or service-based business owner who delivers a service, a digital product or training online, I can help you turn overwhelm and confusion into clarity, focus and results so you can finally build a thriving business that will support the lifestyle you desire.

1:1 Mentoring

The MOMENTUM Mentoring program gives you the strategy and accountability that you need to make your business dreams come true.

Online Courses

Check out my self-study online courses on blogging, email marketing and creating your signature program. Some of them are FREE!

Free Resources

If you're relatively new to running an online business, you'll need all the help you can get. This library of free resources will save you hours of research and headache.

Get In Touch

FREE Download: The 1-Hour Marketing Plan

Designed to help you gain focus and clarity, eliminate marketing overwhelm, and put an action plan in place, all in less than an hour!