Ready to Start Your Own Business?

You're here for a reason. My work somehow caught your attention. So I assume you're looking for something.

If I had to guess... you've been dreaming about starting an online business. You know you have the knowledge and expertise to make an impact and improve lives, but you have no idea where to begin.

You watch other people pass you by with their success stories. You keep doubting if you have what it takes to reach your goals.

If you feel stuck in a never-ending cycle of overwhelm, over-thinking and procrastination, I can help.

Let's get you started running your own show!

Hello! My name is Mui.

Business coach. INFJ-T. Dog mum.

I've been running my own business since I quit my 9-to-5 in 2005, and work on 2 other businesses with my husband.

I've been around before online business was a thing, and seen how the whole online landscape has evolved.

Being my own boss has allowed me the freedom to live life on my own terms. By sharing my experience and insights, I want to help you do the same.


What I Do

I Coach

Introvert-friendly business coaching via email. It's like having a business coach in your inbox!

I Teach

Not ready for 1:1 coaching yet? Check out my online courses & training you can go through at your own pace.

I Write

Practical advice, tips and insights to help you start and grow your business, the non-icky way.

Unlock Your Inner Expert

  FREE Workbook Download
With practical exercises and insightful guidance, you'll be able to identify your unique talents and gifts, and explore new business opportunities you may never have considered before.

Whether you're an aspiring entrepreneur or simply looking to take your current business to the next level, this powerful workbook will help you unleash your hidden potential so you can create a fulfilling business and make a living doing what you love.