First Things First

Ready to start an online business?

Fantastic! But here's the scoop: contrary to what you may think, it's not about the snazzy website, the perfect branding, or hiring a copywriter right off the bat.

Forget about the shiny objects that dazzle and make your head spin.

Instead, here's what you should focus on:

Understanding your target audience. Pinpointing your niche. And getting to know your ideal customer inside out.

Why? Because, frankly, it's the difference between success and struggle. These important concepts lay the foundation for everything that follows in your online business. They're your compass, your true north and your guiding star.

Without them, everything else that you do is just guesswork.

Once you've got these pillars in place, then you can talk about a website that wows, branding that rocks, and copywriting that converts.

But for now, first things first.

It's crucial to focus your time and energy on the right things at the early stage of your business, and I'm going to help you do just that.

In my Audience Clarity Training Guide, not only will you find detailed explanation of Target Market, Target Audience, Niche and Ideal Customer, you'll also find 10 practical real-world examples across diverse industries. Understanding the unique definitions of these concepts and the specific contexts in which they're applied will significantly enhance your ability to tailor your marketing efforts more precisely, and connect with your desired audience in a way that drives success for your business.

Business coach. INFJ-T. Dog mum.

I've been running my own business since I quit my 9-to-5 in 2005, and work on 2 other businesses with my husband.

I've been around before online business was a thing, and seen how the whole online landscape has evolved.

Being my own boss has allowed me the freedom to live life on my own terms. By sharing my experience and insights, I want to help you do the same.